Employee Profile: Sleep Expert And American Idol Hopeful!

Talk about talented! We know our Steinhafels employees are pretty awesome, but check out our newest Employee Profile: Julica Kelly.

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Julica is a Sales Associate at our Madison West Store. We are so excited that she is embarking on an American Idol journey… and it’s not her first time! Julica took the time to tell us a little bit more about her journey as a singer/songwriter, and how her musical background has also helped her in her role at Steinhafels

How long have you worked for Steinhafels, and what do you do? What do you like most about it?

I’ve worked for Steinhafels going on 5 months now, and I’m a Sleep/Bedroom Specialist. (The best title ever haha!) This is one of the most rewarding jobs I’ve ever had apart from taking care of people with disabilities. Most people don’t understand how important the correct pillow and mattress is for a great night’s sleep. We sometimes have customers come in with MS or Severe Osteoporosis. We are able to literally change their lives with a TempurPedic and adjustable base. That’s my favorite part of my job–helping people!

How long have you been singing? What do you love about it?

I was singing before I was talking!! In first grade, I used to ask my teacher if I could sing a song for the class everyday at the podium. A little embarrassing when I look back on it, but it’s also made me realize that being an entertainer is truly always something I’ve wanted to do. There aren’t enough words to explain my love for music and singing.  If I could explain it at all, I love the feeling/healing music brings. It’s the best form of release and expression of emotion for me.

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What first got you into music?

My passion for music started at a very young age and has always came very naturally to me.  Michael Jackson was my first musical inspiration aside from my parents/grandparents. I used to put in a Michael Jackson VHS my father taped for me every morning as my brothers left for school. I remember the first time I watched “Man In The Mirror” by MJ I cried and cried. I was only 4 years old.  

What’s your favorite kind of music to perform?

I would consider myself a very open and diverse musician.  I love all genres and styles of music, but the music I write is more funk/blues/soul and some alternative.

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How can people hear you… do you play in any local bands, at local bars, etc?

You can go to YouTube or Facebook and search “Julica Rose Kelly Videos.” There you can find a lot of my performances new and old. I currently play in two different classic rock bands. One is called “River Rockers” and the other is “Hammer Down.” I sing anything from Gunpowder and Lead to ACDC in these current bands and we have so much fun jammin together! I also play solo gigs as well. I’m originally a musician out of LaCrosse, WI. I have performed at local bars such as Popcorn Tavern, Dells Bar, and many more in the LaCrosse area. Currently I’ve been performing at local bars in the Dodgeville/Blanchardville area such as Jeffery’s House of Foolishness and Rachel N’ Rays. I’m looking to expand and start performing at more local venues in the Madison area.

What is the hardest thing about being a musician?

Being a singer/musician can be a rough road. Some of the most talented musicians go their whole life without being discovered in the music industry.  I think the hardest part is having drive and keeping faith. When you work hard year after year perfecting your skill and chasing your dreams with nothing to show for it, it can become discouraging. I’ve realized over the years that no matter what, I’ve accomplished a lot as a musician and I will never give up doing what I love most regardless of any fortune or fame.

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How has being a singer and performing helped you be a better worker and salesperson?

People and communication skills are super important as a singer/musician. I think being a singer has helped me to accommodate to different types and styles of people. Then you are able to kind of mold to their personalities–for a better customer experience.

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I know you can’t tell us too much about the American Idol journey so far.. but what has it been like? What’s been the coolest and most nerve-wracking parts? (And what’s the next step?)

This experience so far with Idol has been exciting, emotional, rewarding and so much more. I made it to Hollywood (Top 70) when I was 19, and many of those feeling rush back that I had then.

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A lot has changed since I was 19. I’m a mother now, and I have a whole new outlook on life.  I’ve also had more time to work on my skills. I’m feeling more confident, and I’m ready to give this all I’ve got. As far as the next steps, I can’t say too much but there is a link to my Story on WKOW with more info on the next steps.

Thanks so much Julica for taking us along on your journey, and all the best to you as it continues!

Julica also has a GoFundMe Page to raise money for travel, hotel, and expenses to get to the next round.