Steinhafels is excited to sponsor a unique theatrical experience playing at the Alchemist Theatre in Bay View over the next few weekends.
The show is called Strange Bedfellows–an evening of short film + theater. It includes 8 international short films, and the world premiere of the short play, The Bed. The play is an introspective look at a man’s existence from birth to death, and the significance his bed plays throughout his life.
When the show’s director and playwright, Jeff Ircink, approached us to be a possible sponsor, it surprisingly turned out to be a perfect fit!
At Steinhafels, we pride ourselves on selling high quality beds and mattresses that promote a good night’s sleep. Check out our past blog about the importance of sleep HERE.
As part of the sponsorship, Steinhafels donated and delivered this bed, which will sit in the center of the stage. Talk about a starring role!! Delivery Operations Manager Kevin Riley says it was a unique and fun delivery.
We asked Jeff to tell us a little bit more about the play, and why he’s so inspired by beds and sleep.
STEINHAFELS: Briefly tell us about The Bed, and why people should come out to see it?
JEFF: I wrote this short play as an homage to my father, who loved to sleep. His entire life he loved to sleep. Sleeping is a universal condition. Everybody sleeps. The storyline is really the story of each of our lives. And – there are very few plays with no actor dialogue. We have a pre-recorded voiceover narration with a music bed and the actors play out the narration on stage. It’s quite lovely, I must say.
They should also come because we’re giving away the bed from The Bed at the end of the run, as well as four other grand prizes. And we’re giving away stuff throughout the run. I mean when was the last time you left the theater with one of the set pieces?
STEINHAFELS: Why did you approach Steinhafels? Why is this a community-based partnership that makes sense?
JEFF: When I moved back to Wisconsin, I immediately went to Steinhafels and purchased a sleigh bed. I’ve been in a state of bliss ever since–I am not kidding! I know people who work and have worked for Steinhafels and the name is synonymous with quality furniture. It was the first place I thought of, and the first place I approached with our show concept. I think local business ties to the arts help enhance the retailer’s community spirit. It’s not just “come buy furniture from us,” but it’s “our customers also like to be educated, inspired and entertained and here’s how we can support that.”
STEINHAFELS: You came out to the store to pick a bed for the play. What did you think… and what do you think of the bed you chose?
JEFF: Huge selection! We were there for an hour, maybe? But we did find one bed that works with our set, is functional, and is a style that any patron would love to have in their home.
STEINHAFELS: A bed is something we often take for granted. Why is a bed and sleep so important?
JEFF: My sleeping accommodations (as far as my bed) were horrendous while living in Los Angeles for 12 years. I promised myself that when I moved back to Wisconsin, if there wasn’t a stitch of furniture in my home, I’d splurge and treat myself to a quality bed – mattress, box spring, head & footboard. Which I did, thanks to Steinhafels. I wanted to write a play that paid tribute to a piece of furniture that is taken for granted in film, television, and theater. It’s set dressing – that’s all. I thought it needed its Cecile B. DeMille moment.
STEINHAFELS: How do you want audience members to feel when you leave the show?
JEFF: Two questions are addressed in The Bed: “What have I accomplished in my life?” and “What do I want to accomplish before I leave this earth?” Everyone asks themselves these two questions at some point in their lives. The play and eight films will strike a nerve with everyone. They’ll laugh and reminisce, and perhaps view their bed and sleeping in a different light. They may even become a bit introspective when it comes to their own lives.
Strange Bedfellows runs April 21-22, 28-29, May 5-6, 12-13 at the Alchemist. Two shows each night at 7 and 9:00 p.m. We hope to see you at the theater for this introspective and touching show!