Steinhafels Has a Starring Role–At The Rep!

Don’t let this blog’s title deceive you… none of the Steinhafel family members are getting on stage at the Milwaukee Repertory Theater anytime soon (although from watching all of our internal videos I can say they would do a great job)!

No, we’re sticking to what we know best, furniture. Steinhafels recently partnered with the Rep to help furnish the theater’s Donor Lounge. The Donor Lounge is a place where high level donors can relax, enjoy a complimentary beverage, and talk about the show with fellow donors.  

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Marina Krejci is the Rep’s Chief Development Officer. She says the old donor lounge was nice, but it needed a little love and updating. She explains, ”We were very grateful that Steinhafels was willing to partner with us to improve the donor lounge experience. It’s very important to the Rep. We have a lot of partnerships all over the community, and we would much rather work with local businesses than look beyond.”

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Steinhafels was happy to offer the Rep a deep discount so they could refurnish the lounge– including a leather sofa, 2 leather club chairs, several end tables, a couple floor lamps, a cocktail table, a buffet, and 3 lamps!

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As you can see in these pictures, the lounge almost makes donors feel like they are part of the backstage experience, but also has a comfort and sophistication the lounge was lacking before.

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Marina says they have received a lot of compliments on the lounge. She adds, ”I think the furnishings have dramatically improved the ambiance of our donor lounge, and we are seeing a lot more use of the donor lounge, and it’s just become a very inviting place for donors to enjoy the time before a show, intermission, or after the show.”

One of our managers, Terry Urban, even helped by suggesting the framed collages you see on the walls–displaying playbill covers from each of the Rep’s most recent Artistic Directors. There’s one for John Dillon, Joe Hanreddy, and Mark Clements–the Rep’s current AD.

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If you are familiar with the Milwaukee Rep, you know it is truly one of the premier theaters in Southeastern Wisconsin. The new season starts in September, and there’s something for everyone, whether you are the casual theatergoer, or a theater geek all the way!

You can check out the new season schedule HERE… and maybe you’ll even get to have a drink in the lounge sometime.