Over the past week you’ve hopefully had the chance to check out the Milwaukee Film Festival. The fest is one of the largest in the entire COUNTRY, and Steinhafels is excited to be a Producing Sponsor this year!
Along with the sponsorship, we are proud to have our name on the “Steinhafels Stage” in the Film Fest Lounge, which was redesigned by our Decorating Solutions Interior Designer Lori Green.
Kristen Heller is Operations Director of the Film Festival. While the actual movies the number one focus of the fest, the Film Fest Lounge is also a key component of the experience–especially for the filmmakers who attend the fest.
Heller explains, “Our filmmakers come from all over the world, some have interpreters, and most of them it’s their first time to Milwaukee, so this is a main base for them. It’s kind of like their own little escape if they wanna do work and just relax, or if they have a screening coming up and they want to relax–this is a place we can take care of them.”
The Lounge is also open to the public during select hours. As you can see in these BEFORE pictures, the space has an industrial, modern look. Lori says she wanted to build on that. “We wanted a little more modern twist to it, so we did the grays, the metals and some of the vases. And obviously some of the fill-ins with the boxes for the books and things like that. So it was really enjoyable, it was easy–that’s what we wanted, simple and real clean lines.”
Check out this short video of the redesign process!!
Heller says working with Lori and Steinhafels was a seamless process. “Like even just me working with Lori in the store–everything came together organically, and it just felt like a good fit all around.”
Lori admits this is her first time at the Film Fest. She says she’s excited to be a part of it, and to see some movies that will inspire. “I just like the overall feeling of being uplifted. I don’t like anything scary and that kind of thing, but something I can equate myself to, and my life, and my family.”
You still have the weekend, and most of next week to check out the fest and be inspired! Closing night is Thursday, October 12.
The Film Fest is also Supporting Relief Efforts in Puerto Rico and Mexico.
Check out Lori’s Walk and Talk Video about the space!
And Click HERE for a full gallery of pictures!
Steinhafels also helped with the design of the fest’s new VR Gallery, which features several virtual reality exhibits.