Exciting New Partnership Between the Pabst Theater and Steinhafels

Here at Steinhafels, we are always looking for ways to expand our horizons not only as a retailer, but as an active member of the community.  We are involved with many different non-profit organizations and charities…but today we’re excited to announce a new partnership that’s a little different.

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Recently, we began a conversation with the Pabst Theater Group about ways we can work together to help each other, as long-time members of the Milwaukee business and entertainment communities.  When you think about it, a furniture store and theater actually have a lot in common!  We both like to make people happy, and express the beauty of our surroundings in new and creative ways.

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While we have several ideas brewing for future projects that could enhance the theater experience for patrons, our first project with the PTG will actually be BEHIND the stage!  One of our awesome Decorating Solutions interior designers is working with the Pabst’s Operations and Hospitality teams to come up with a plan for a complete backstage redesign and refurnishing.

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While Steinhafels has taken part in many different redesign projects with local businesses, and our designers work on all kinds of spaces…the chance to work with a historic theater is very unique and exciting!!

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Designer Anne Sperry is leading the project.  She has some great ideas for bringing new life to the space, while still keeping the retro, laid-back vibe the Pabst Theater Group likes to exude in their backstage spaces.  It’s all about making the performers feel at home while they’re on the road… so who better to help than Steinhafels–the home design experts!

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Anne has been working with the Pabst team to get measurements and a true “feel” for the space.  As you can see, it’s already a very eclectic and cozy space.  We’re excited to give it the “Steinhafels” touch, and help update some of the furniture that has seen years and years of use.  Imagine the stories some of that furniture could tell!!

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We’re also pleased to have Anne at the helm, since she has traveled the world as a designer, and has a vast background in theatrical set design.  We look forward to posting some comments from her throughout the project to learn how she uses her theater and design background to make this space fresh and comfortable for the world-class musicians, actors, comedians, and other various performers who come through the Pabst’s majestic doors.

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Stay tuned to our Steinhafels blog and social sites, as well at the Pabst Theater Group’s various social media to learn more about the project, and see the redesign process step by step!

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