It’s the big night. The stage is set, the theater crew is working on last minute preps… and the band is relaxing, watching TV, and enjoying some fresh coffee and a home-cooked meal!
The Pabst Theater Group prides itself on making all performers feel at home once they enter the doors of the Pabst Theater, The Riverside, or Turner Hall Ballroom. From an on-site caterer, to personal barista, and an enviable vinyl collection… the Pabst staff does all it can to make sure performers are comfortable before they take the big stage.
This emphasis on hospitality and the comforts of home make Steinhafels a perfect fit as a partner for this Milwaukee institution!
Over the last few months we’ve been working together to redesign the backstage of the Group’s historic Pabst Theater. As you can see it’s a neat space, but needed a little TLC and modern touches.
Steinhafels Decorating Solutions Interior Decorator Anne Sperry was basically given carte blanche to transform the space. The Pabst Theater staff admits it was a little daunting. “It’s always a little scary when you are changing something that is so personal and important to what we do. But it’s also very exciting since we know it will be a better, improved space.”
After the big Delivery Day, and a few finishing touches… check out the “NEW” digs! It still has that casual hangout vibe, but Anne added some color to make it pop, and also included some modern/rustic wood and metal pieces to hold all that vinyl!
Channel 12 and CBS 58 even came by to check it out and talk to Anne!
We love the new space, and so does the Pabst… but don’t take our word for it. Let’s see what the performers think!
The first band to use the space was Wisconsin’s own Horseshoes and Hand Grenades. The band has been playing together for about 6 years, and they always love playing the Pabst theaters. Davey Lynch plays harmonica and accordion. He explains, “The hospitality is absolutely the best. That’s not just a Milwaukee pride thing either, since I live in Milwaukee. Of the entire lower 48, Pabst/Riverside/Turner has the best hospitality. That’s not just food and beverage, but the feeling you get with the hospitality and the staff too.”
Lynch and his 4 bandmates spend an average of five hours a day together on a small bus, so he says having a place to call home away from home while touring is very important. “Getting that living room environment is wildly important, especially to feel comfortable before performing too, so it’s nice to have that. Just that good down home feeling, that’s just great.”
We had him try out one of the new leather couches. He was impressed, and had some fun with it! “I definitely notice the leather furniture, absolutely, very comfortable couches… Oh yeah, I did the lay down, the sit down, the half laydown.”
It’s good to see Davey and his buddies making themselves at home! We are so excited to continue our partnership with the Pabst, and help bring a touch of home to the men and women who work so hard to give audiences a great time.
You can check out more pictures from the big “Reveal Day” by clicking HERE.