Milwaukee Film Fest Lounge Redesign: The Big Reveal!

Over the past week you’ve hopefully had the chance to check out the Milwaukee Film Festival. The fest is one of the largest in the entire COUNTRY, and Steinhafels is excited to be a Producing Sponsor this year!

Along with the sponsorship, we are proud to have our name on the “Steinhafels Stage” in the Film Fest Lounge, which was redesigned by our Decorating Solutions Interior Designer Lori Green.

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Kristen Heller is Operations Director of the Film Festival. While the actual movies the number one focus of the fest, the Film Fest Lounge is also a key component of the experience–especially for the filmmakers who attend the fest.

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Heller explains, “Our filmmakers come from all over the world, some have interpreters, and most of them it’s their first time to Milwaukee, so this is a main base for them. It’s kind of like their own little escape if they wanna do work and just relax, or if they have a screening coming up and they want to relax–this is a place we can take care of them.”

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The Lounge is also open to the public during select hours. As you can see in these BEFORE pictures, the space has an industrial, modern look. Lori says she wanted to build on that. “We wanted a little more modern twist to it, so we did the grays, the metals and some of the vases. And obviously some of the fill-ins with the boxes for the books and things like that. So it was really enjoyable, it was easy–that’s what we wanted, simple and real clean lines.”

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THE RESULT!

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Check out this short video of the redesign process!!

Heller says working with Lori and Steinhafels was a seamless process. “Like even just me working with Lori in the store–everything came together organically, and it just felt like a good fit all around.”

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Lori admits this is her first time at the Film Fest. She says she’s excited to be a part of it, and to see some movies that will inspire. “I just like the overall feeling of being uplifted. I don’t like anything scary and that kind of thing, but something I can equate myself to, and my life, and my family.”

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You still have the weekend, and most of next week to check out the fest and be inspired! Closing night is Thursday, October 12.

The Film Fest is also Supporting Relief Efforts in Puerto Rico and Mexico.

Check out Lori’s Walk and Talk Video about the space!

And Click HERE for a full gallery of pictures!

Steinhafels also helped with the design of the fest’s new VR Gallery, which features several virtual reality exhibits.

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DS Tip Of The Week: The Old Saying Is True–LESS is More!

Are you design-illiterate?  Do you feel like any time you try to improve the look of your room, you make it look worse?  You’re not alone!  Most of us don’t have a true eye for decor.  But there are some simple things you can do to make it a little easier on yourself.

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One of the aspects of design where people falter most is trying to do too much. Designer Dawn Adamec says the old saying is true–LESS is MORE! Dawn is part of the Steinhafels Decorating Solutions program, and is based in our Corporate store in Waukesha.  

Dawn explains, “Sometimes things don’t look that big in the store, but then you get them in the room and they are a lot larger than expected. It’s important to check the scale and size of furniture with the actual room dimensions before you make a purchase to avoid mistakes. Mistakes can add more dollars to your purchase with delivery pick up fees and restocking fees. If you do decide to keep it… it will make your room look overstuffed and uncomfortable.”

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We know you might want to fit in just one more piece.. but don’t be afraid to keep it simple! Our talented designers are constantly coming up with quick and easy design tips for you. Check in next Monday for another #DSTipOfTheWeek.

DS Tip Of The Week BRAVA Night Out Style: Mixing Patterns

For this week’s Tip of the Week we go on the scene to our Madison Beltline Store.

That’s where we recently hosted a BRAVA Magazine Night Out called #WineAndDesign.  One of the design sessions taught attendees how to mix patterns.  Decorating with patterns can be tricky.  You don’t want to overdo it, but you also want to highlight your unique style.  

Decorating Solutions designers Patti Stindt and Mari Johnson did an interactive “Before and After” demo, demonstrating how you can transform a boring and blah room just by adding a few different patterns and textures.

BEFORE:

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Patti explains that you don’t want to be matchy-matchy, and Mari says that bringing in different textures is a great way to mix patterns.  The ladies do add that you want to stay within the same color tones when you mix patterns… but overall just have fun with it, and don’t be scared to get creative!

AFTER:

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You can check out some video of Mari and Patti’s demo HERE.

We post a different quick and easy decor tip every Monday.  Check in next week for another #DSTipOfTheWeek.

 

DS Tip Of The Week: Pattern Perfection

It’s time for another Decorating Solutions Tip of the Week!

Decorating with patterns can be tricky.  You don’t want to overdo it, but you also want to highlight your unique style.  Jenii Kluver is a #DecoratingSolutions Interior Decorator at our Oak Creek store.  Here’s her simple advice:

“Use different sized patterns to create interest without being too overwhelming.  Put larger patterns on larger pieces, and smaller patterns on smaller pieces.”

Sounds easy enough, right?  Tune in next week for another #DSTipOfTheWeek!

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