Steinhafels and a play about a bed!

Steinhafels is excited to sponsor a unique theatrical experience playing at the Alchemist Theatre in Bay View over the next few weekends.

The show is called Strange Bedfellows–an evening of short film + theater. It includes 8 international short films, and the world premiere of the short play, The Bed. The play is an introspective look at a man’s existence from birth to death, and the significance his bed plays throughout his life.MAIN POSTER 11x 17 poster.jpg with RISHI TEA LOGO.jpg SAME ROW

When the show’s director and playwright, Jeff Ircink, approached us to be a possible sponsor, it surprisingly turned out to be a perfect fit!

At Steinhafels, we pride ourselves on selling high quality beds and mattresses that promote a good night’s sleep. Check out our past blog about the importance of sleep HERE.

As part of the sponsorship, Steinhafels donated and delivered this bed, which will sit in the center of the stage. Talk about a starring role!! Delivery Operations Manager Kevin Riley says it was a unique and fun delivery.

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We asked Jeff to tell us a little bit more about the play, and why he’s so inspired by beds and sleep.

STEINHAFELS:  Briefly tell us about The Bed, and why people should come out to see it?

JEFF:  I wrote this short play as an homage to my father, who loved to sleep. His entire life he loved to sleep. Sleeping is a universal condition. Everybody sleeps. The storyline is really the story of each of our lives. And – there are very few plays with no actor dialogue. We have a pre-recorded voiceover narration with a music bed and the actors play out the narration on stage. It’s quite lovely, I must say.

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They should also come because we’re giving away the bed from The Bed at the end of the run, as well as four other grand prizes. And we’re giving away stuff throughout the run. I mean when was the last time you left the theater with one of the set pieces?

STEINHAFELS:  Why did you approach Steinhafels? Why is this a community-based partnership that makes sense?

JEFF:  When I moved back to Wisconsin, I immediately went to Steinhafels and purchased a sleigh bed. I’ve been in a state of bliss ever since–I am not kidding! I know people who work and have worked for Steinhafels and the name is synonymous with quality furniture. It was the first place I thought of, and the first place I approached with our show concept. I think local business ties to the arts help enhance the retailer’s community spirit. It’s not just “come buy furniture from us,” but it’s “our customers also like to be educated, inspired and entertained and here’s how we can support that.”

STEINHAFELS:  You came out to the store to pick a bed for the play.  What did you think… and what do you think of the bed you chose?

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JEFF:  Huge selection! We were there for an hour, maybe? But we did find one bed that works with our set, is functional, and is a style that any patron would love to have in their home.

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STEINHAFELS:  A bed is something we often take for granted. Why is a bed and sleep so important?

JEFF:  My sleeping accommodations (as far as my bed) were horrendous while living in Los Angeles for 12 years. I promised myself that when I moved back to Wisconsin, if there wasn’t a stitch of furniture in my home, I’d splurge and treat myself to a quality bed – mattress, box spring, head & footboard. Which I did, thanks to Steinhafels. I wanted to write a play that paid tribute to a piece of furniture that is taken for granted in film, television, and theater. It’s set dressing – that’s all. I thought it needed its Cecile B. DeMille moment.

STEINHAFELS:  How do you want audience members to feel when you leave the show?

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JEFF:  Two questions are addressed in The Bed:  “What have I accomplished in my life?” and “What do I want to accomplish before I leave this earth?” Everyone asks themselves these two questions at some point in their lives. The play and eight films will strike a nerve with everyone. They’ll laugh and reminisce, and perhaps view their bed and sleeping in a different light. They may even become a bit introspective when it comes to their own lives.

Strange Bedfellows runs April 21-22, 28-29, May 5-6, 12-13 at the Alchemist. Two shows each night at 7 and 9:00 p.m. We hope to see you at the theater for this introspective and touching show!

Steinhafels & The Pabst Theater: Showtime!

It’s the big night. The stage is set, the theater crew is working on last minute preps… and the band is relaxing, watching TV, and enjoying some fresh coffee and a home-cooked meal!

The Pabst Theater Group prides itself on making all performers feel at home once they enter the doors of the Pabst Theater, The Riverside, or Turner Hall Ballroom. From an on-site caterer, to personal barista, and an enviable vinyl collection… the Pabst staff does all it can to make sure performers are comfortable before they take the big stage.

This emphasis on hospitality and the comforts of home make Steinhafels a perfect fit as a partner for this Milwaukee institution!

Over the last few months we’ve been working together to redesign the backstage of the Group’s historic Pabst Theater. As you can see it’s a neat space, but needed a little TLC and modern touches.

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Steinhafels Decorating Solutions Interior Decorator Anne Sperry was basically given carte blanche to transform the space. The Pabst Theater staff admits it was a little daunting. “It’s always a little scary when you are changing something that is so personal and important to what we do. But it’s also very exciting since we know it will be a better, improved space.”

After the big Delivery Day, and a few finishing touches… check out the “NEW” digs! It still has that casual hangout vibe, but Anne added some color to make it pop, and also included some modern/rustic wood and metal pieces to hold all that vinyl!

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Channel 12 and CBS 58 even came by to check it out and talk to Anne!

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We love the new space, and so does the Pabst… but don’t take our word for it. Let’s see what the performers think!

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The first band to use the space was Wisconsin’s own Horseshoes and Hand Grenades. The band has been playing together for about 6 years, and they always love playing the Pabst theaters. Davey Lynch plays harmonica and accordion. He explains, “The hospitality is absolutely the best.  That’s not just a Milwaukee pride thing either, since I live in Milwaukee.  Of the entire lower 48, Pabst/Riverside/Turner has the best hospitality. That’s not just food and beverage, but the feeling you get with the hospitality and the staff too.”

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Lynch and his 4 bandmates spend an average of five hours a day together on a small bus, so he says having a place to call home away from home while touring is very important. “Getting that living room environment is wildly important, especially to feel comfortable before performing too, so it’s nice to have that. Just that good down home feeling, that’s just great.”

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We had him try out one of the new leather couches. He was impressed, and had some fun with it! “I definitely notice the leather furniture, absolutely, very comfortable couches… Oh yeah, I did the lay down, the sit down, the half laydown.”

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It’s good to see Davey and his buddies making themselves at home! We are so excited to continue our partnership with the Pabst, and help bring a touch of home to the men and women who work so hard to give audiences a great time.

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You can check out more pictures from the big “Reveal Day” by clicking HERE.

 

Steinhafels & Pabst Theater: Delivery Day!

There’s nothing more exciting than DELIVERY DAY when it comes to an interior design project.  Delivery day takes on an even greater meaning when you are delivering to a Milwaukee institution… a place with a history dating back 122 years!!

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We first told you about our new partnership with the Pabst Theater Group a few weeks ago. The Pabst Theater team approached us a few months ago about a potential partnership.  The ideas started small, but when you get a bunch of creative people in a room the ideas get big fast.  Before you knew it, we were talking about an entire redesign of the Pabst Theater backstage!

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The Pabst Team explains, “We believe the partnership is not only a marketing opportunity, but a way to highlight Steinhafels as local business that supports other local organizations.  It’s a way to reach our communities with unique content, and provide an incentive for each of our fans with custom content and information that they may not be aware of otherwise.”

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Steinhafels Decorating Solutions Interior designer Anne Sperry is leading the project.  Anne has a theater background, and wanted to help create a comfortable yet trendy space for artists performing at the Pabst. She says this project is very special to her, and close to her heart. “Often talented artists and actors come from stress filled beginnings…they turn to their art for comfort and it’s something they can rely on. I have a mother’s heart for artists and giving them a soft nest to land in for awhile feels blessed on both ends.”

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Both the Pabst and Steinhafels teams worked for weeks to make sure DELIVERY DAY would go as smoothly as possible. The warehouse and delivery crews are the unsung heroes of a big delivery like this one.  Without them, the furniture wouldn’t be stocked, loaded, or delivered!!

Managers Kevin Riley and Erik Swamp took the lead on this project.  Kevin admits it was a little daunting. “Deliveries like this are always fun but are usually a challenge because of the unknown.  We try to prepare for every situation, but a delivery like this can be much different than your typical customer home delivery.  Thankfully the theater has a gigantic stage elevator that we were able to use to easily move everything into the lower lounge!  Overall, we enjoy moves like this because we get to see something outside the norm and get to work with some great people.”

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Every delivery is important, big or small.  As Kevin points out, “The most important detail when planning a delivery like this is that our customer is happy.  We double check our inventory list and make sure everything has been inspected before we load it onto the truck.”

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Erik enjoyed getting to see some of the ‘Behind the Scenes’ media activity.  He adds, “I would say that pace can be a challenge in deliveries like this. When our drivers are out on the road they are trained to move as efficiently as possible to service all of their customers for that day. When working with media teams such as film crews and journalists, it can be challenging to slow things down and make sure everyone is getting what they need, but very rewarding as well.”

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Carl Deffenbaugh of Fox 6 and Dan Shafer of the Milwaukee Business Journal graciously took the time to come out and cover the event. Media coverage of something like this is important–to not only let the community know what’s going on, but also show how local businesses and Arts organizations can work together and thrive.

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Dirk Stallmann is the Marketing Director at Steinhafels.  He tells the Business Journal, “It’s a lasting project, so it’s a substantial investment on our part. Hopefully it will last a long time, and hopefully it will help keep this theater and this venue as one of the top spots in the country. That’s really the goal. You want to have this experience. All we do is provide props for your life. What we do is really give you the props, and the experiences are up to you.”

When it comes to the actual logistics of the delivery, things couldn’t have gone smoother. As Kevin mentioned, having a gigantic stage elevator didn’t hurt! The crew unloaded the large items from the truck quickly, and Anne brought an array of accessories.  The room quickly transformed from an empty space to a flurry of activity as volunteers and staff worked to unwrap and arrange furniture. It was great to see so many people coming together to help. As Anne says, “Many hands make lite work! Great job by all.”

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Anne admits that a designer never truly knows how a space will look until the furniture arrives, but she had a good idea.  She explains why she made the choices she did with the Pabst space. “Shiny and new always look good… but the balance and scale of the new pieces give more free space, and the plants and pop of color in the lime and red just made the space buzz with excitement. The accessories added a little fun as well.”

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Everyone else was also impressed!  The Pabst team likes that the ‘Steinhafels Touch’ makes it feel a little more like home. “We want the artist to feel special, providing a space that is comfortable where they do not need to do anything extra. All they have to worry about is picking out which record to listen to. The redesign definitely helps by allowing for more mobility and an improved emphasis on our wide selection of vinyl, and keeping a unique and comfortable atmosphere (and maintaining a few key elements like the Colectivo Coffee barista station and food line).”

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As delivery operations managers, Kevin and Erik have seen a lot, but even they were impressed by the results! Kevin exclaims, “The space was really cool.  Our designer turned a boring basement lounge into a hip and comfortable relaxing space.  Hats off to Anne from Kenosha.”

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This is not a ‘one and done’ event.  As the Pabst Team explains, this is just the start of an exciting partnership.  “Providing unique content is just one way to maintain the relationship, but in order to take it to the next level there could be connections with specific shows at our venues.   Perhaps include ticket promotions, staff incentives, and again additional marketing exposure–with the ability to highlight the Steinhafels brand related to other events.

We look forward to the ‘official’ reveal in the next week or so, and to whatever else this new partnership of visual and recording artists brings! Be sure to stay tuned to this blog… we will keep our readers posted on any big developments.

Check out the Dropbox LINK to all pictures and videos!!

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Exciting New Partnership Between the Pabst Theater and Steinhafels

Here at Steinhafels, we are always looking for ways to expand our horizons not only as a retailer, but as an active member of the community.  We are involved with many different non-profit organizations and charities…but today we’re excited to announce a new partnership that’s a little different.

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Recently, we began a conversation with the Pabst Theater Group about ways we can work together to help each other, as long-time members of the Milwaukee business and entertainment communities.  When you think about it, a furniture store and theater actually have a lot in common!  We both like to make people happy, and express the beauty of our surroundings in new and creative ways.

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While we have several ideas brewing for future projects that could enhance the theater experience for patrons, our first project with the PTG will actually be BEHIND the stage!  One of our awesome Decorating Solutions interior designers is working with the Pabst’s Operations and Hospitality teams to come up with a plan for a complete backstage redesign and refurnishing.

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While Steinhafels has taken part in many different redesign projects with local businesses, and our designers work on all kinds of spaces…the chance to work with a historic theater is very unique and exciting!!

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Designer Anne Sperry is leading the project.  She has some great ideas for bringing new life to the space, while still keeping the retro, laid-back vibe the Pabst Theater Group likes to exude in their backstage spaces.  It’s all about making the performers feel at home while they’re on the road… so who better to help than Steinhafels–the home design experts!

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Anne has been working with the Pabst team to get measurements and a true “feel” for the space.  As you can see, it’s already a very eclectic and cozy space.  We’re excited to give it the “Steinhafels” touch, and help update some of the furniture that has seen years and years of use.  Imagine the stories some of that furniture could tell!!

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We’re also pleased to have Anne at the helm, since she has traveled the world as a designer, and has a vast background in theatrical set design.  We look forward to posting some comments from her throughout the project to learn how she uses her theater and design background to make this space fresh and comfortable for the world-class musicians, actors, comedians, and other various performers who come through the Pabst’s majestic doors.

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Stay tuned to our Steinhafels blog and social sites, as well at the Pabst Theater Group’s various social media to learn more about the project, and see the redesign process step by step!

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