DS Tip Of The Week: Our “Love/Hate” Relationship with Recliners

Most of us “love” the comfort of a recliner, but many of us “hate” the look.

Where do you stand?


This week’s Decorating Solutions Tip of the Week comes from Debbie Gray, an interior designer based in our Steinhafels Superstore on High Crossing Boulevard on Madison’s east side.

Debbie explains, “Historically, the majority of recliners tended to be oversized and bulky, making them difficult to incorporate into smaller spaces or with more tailored designs. For years this created a dilemma for both shoppers and designers as they were faced with making a decision between comfort and style – but times have changed!”


She adds, “The furniture industry listened to the feedback from consumers and came up with an answer to this dilemma – push back recliners. These recliners look like a conventional lounge or accent chair but have a hidden footrest that pops up when you ‘push back.’ Available in styles from traditional to contemporary, in both fabric and leather, they are the perfect compromise. Also referred to as hi-leg recliners, manufacturers industry-wide have added these to their collections. This trend means that there is truly something for everyone – regardless of budget or style. So next time you are replacing a chair or redecorating your room make sure to take a look at push backs. Even the most ‘anti-recliner’ shoppers among us are sure to be impressed!”


Thanks Debbie for all of that great info! Customers can check out a wide variety of recliner styles at any of our Superstores.

Our designers are hard at work on many more quick and easy design tips for you. Check in next Monday for another #DSTipOfTheWeek.


VIDEO BLOG: Steinhafels & Pabst Theater Group’s New Project – Home and History at Turner Hall

Here at Steinhafels, our mission is to help customers create the homes of their dreams.

In recent years, we’ve been looking at ways to expand that mission into our local communities. One of those partnerships has been with the Pabst Theater Group in Milwaukee. As long-time members of the Milwaukee business and entertainment communities, it really is a perfect match. The Pabst is known for creating an inviting and comfortable atmosphere for its performers as they prepare backstage, and Steinhafels helps customers create that same feeling in their homes.


It all started a little more than a year ago, when we worked with the backstage staff of the Pabst on a full-scale remodel project. Our designer worked to keep the character of the space, with some comfy, modern touches. Everyone loved the results, and we’ve heard that performers have complimented that new space many times since the redesign.

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In addition, we’ve partnered with the Pabst on several contests and other fun, social media driven events over the past couple years. It’s been a great way for Steinhafels to get more involved in the local entertainment community, and for both businesses to spread their messages to new audiences.

However, since interior design is the backbone to this relationship, we thought it was time to get another design project going! This time – Turner Hall Ballroom on 4th Street. The Ballroom is located within Turner Hall, a National Historic Landmark. The Ballroom has a rustic, lofty feel, and is the perfect backdrop to an eclectic mix of shows.

The Pabst Theater Group approached us, mentioning the Turner Hall Dressing Room needs some love. That’s when we employed the talents of our Decorating Solutions Interior Designer Jenii Kluver. Jenii loves music, and has an edgy, eclectic style – perfect for this project.

We started with a tour of Turner Hall’s backstage area, followed by Jenii’s design presentation at our Oak Creek store. Check out the Video Blog:

((Keep Reading Below))


Any design project requires an initial walkthrough. The Turner Hall backstage walkthrough was a great chance for Jenii to get a feel for the space, meet the crew, and take some pictures and measurements.


As we mentioned, Jenii was the natural choice of designer on this project because she loves live music. In fact, she recalls a recent occasion that has her loving live music more than ever. “I got engaged onstage at a concert at the Rave, so this is right up my alley! This is just something that means a little more to me – to work on something having to do with music.”

Sasha Molin is Hospitality Director for PTG Live Events. She showed us the space, and explained what they are looking for. “We mostly wanna use this room to add more seating, make it more appealing, and make it so it can accommodate a variety of group sizes. It’s kind of a commercial space, kind of not.. it’s more personal. It’s definitely cool and different, I’m just excited to see how the room can transform, and how much I can fit into this smaller space, and utilize what we do have.”


Both Jenii and Sasha agree the history of the building is vital to the design, and they don’t want to take away from that. Jenii says, “I’m excited to give this room a little TLC and have it be more accommodating and welcoming, but still explore the history and feel of the space. We want this place to be a home away from home, and the only way to do that is with some quality furniture and a nice layout.”


Jenii sets to work taking room measurements and getting some pictures to help with her 3D design renderings. Like any design project, you have to start with the basic logistics/limitations of the room, and go from there. It’s like a puzzle, and our designers are great at solving it!

Sasha was also involved in our Pabst Theater backstage redesign, and is looking forward to this new challenge. “I’m excited to work on a totally different space than the Pabst backstage. This one is smaller, but more open, and there’s natural light!”


After the initial design consultation, the interior designer takes the information (measurements, pictures, etc) and puts together an in-store presentation for the client(s).


Jenii works out of Oak Creek, so the Pabst crew paid a visit to our Superstore on South 13th Street right off I-94. Sasha says she was pretty impressed by Jenii’s 3D design presentation. “I thought it definitely made the experience that much better in visual form, and to see a 3D mock-up of how it will look in the room is really helpful.”


Tiffany Coris does Sponsorship and Marketing for the Pabst Theater Group. She adds, “The 3D program and the presentation were really impressive, really put together. It’s also good to see a couple other options – you don’t always get a feel for how good the first option is until you see other options.”

As a designer, Jenii says the 3D program takes her presentations to the next level. “What I really like is it’s really easy for me to show them WHY I picked out the things I did. They can see how everything looks in the space, and get a spatial idea of how it will look, and just have a face to face conversation and go over the details.”



Jenii says she usually takes about an hour or so to set up vignettes for her client presentations, print the sheets, and walk the store to make sure she knows where everything is located. That’s the other cool thing about the in-store presentation – it gives the clients a chance to see, feel, and experience the possible pieces – not just see them on a page.


We’re still working out the final details of the space.. then the order will get processed, and a delivery date will be set! Stay tuned to our Steinhafels blog and social sites, as well as the Pabst Theater Group’s various social media to learn more about the project – and how Jenii will combine Home and History to create the perfect backstage space.

We can’t wait to share the results!!


DS Tip Of The Week: Books – They’re Not Just For Reading!

It’s Monday, and you’re probably feeling tired and a little uninspired.  Well, here’s your Steinhafels #DecoratingSolutions Tip of the Week to give you a burst of #mondaymotivation!  

This week we look at ways to make your mantle a masterpiece. Andrea Odishoo is an interior designer based in our Vernon Hills store, just outside Chicago. She says hardcover books are a great way to add visual interest without spending much money. Just check out your local thrift store or antique shop!


Andrea explains, “For a crisp, fun look on a bookshelf or mantle shelf, display hard covered books with the spines turned BACKWARD. The items displayed next to and on top of the books become the focus and the books serve primarily as a textural backdrop. Books are an inexpensive way to decorate as they are plentiful. Achieving the ‘just right’ height and width of  your display is easy and fun.”



We post a new, quick and easy decor tip each and every Monday.  Check in next week for another #DSTipOfTheWeek.


DS Tip Of The Week: Don’t Worry, Be Hygge!

Steinhafels Decorating Solutions #TipOfTheWeek goes international this week!

Winters are dreary and dark in Denmark, just like they are here in Wisconsin and the Midwest. However, Danes are often considered to be some of the happiest people on Earth. There must be something to it, right?

Hygge (“hue-guh”) is a Danish word with no direct English translation. It is often described as a feeling of cozy contentment – carefree, comfortable, and relaxed. Considering some of the modern-day stresses we are all experiencing–it wouldn’t hurt for us all to have some extra “hygge” in our lives!


This week’s design tip comes from Julie Kanugh, an interior designer at our Appleton store, who says you don’t need to jet off to Copenhagen to get hyggelig. You just need to familiarize yourself with some design basics that channel these positive thoughts!

As Julie explains, “A hygge room is easy to achieve. First, declutter. Get rid of things that do not truly make you happy. Donate them for a sense of goodwill. Now you have room for the important things – a fresh sofa and a comfy chair near the fireplace. Gather some fluffy down-filled pillows and a beautiful throw for luxury and warmth. Natural wood finishes, a sheepskin rug, favorite books, candles (lots of candles) and maybe a little natural greenery are all that are needed to create your own hygge environment.”

Sounds easy enough right? We get so caught up in the material things, that sometimes it’s important to remember that less can be more.

In closing, Julie adds, “Light those candles, turn off your TV and devices, put on your favorite lounge pants and pour some hot cocoa. See if you can channel your inner Dane!”

Our designers work hard to come up with creative tips for you! Check in next Monday for another #DSTipOfTheWeek.

DS Tip of The Week: Sherwin-Williams Color of the Year, Oceanside!

It’s pretty easy to stay on top of the latest trends and tips in interior design–just check out our Steinhafels #TipofTheWeek every Monday in our BLOG!

We’re a couple weeks into the new year–so it’s a good time to start looking at what’s trending for 2018, and think about how we may be able to incorporate these fresh ideas into our daily design. Our Decorating Solutions Interior Designers are constantly using simple techniques to make dramatic changes that will help your space seem new again.  This week’s tip comes from Interior Decorator Cecily Gaitan, who’s based in our Kenosha store.  


Cecily has some insight into the Sherwin-Williams “Color of the Year,” and the sort of feelings it evokes. She explains, “Sherwin-Williams Oceanside is the 2018 color of the year. Oceanside SW 6496 is a combination of rich blue and jewel-tone green. According to Sherwin-Williams, Oceanside contains blue which is the favorite color worldwide. Blues evoke intelligence, honesty and interest. This color can be incorporated in many different design styles, including traditional or contemporary. There are many different ways you can put this color on display in your home.”

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Cecily goes on to give some practical ideas. “Paint your front door with this fresh and inviting color! Or use it in a home office–the place where your mind works and wonders. This fresh color can help with thinking and creativity. A bedroom or reading area is a perfect place to create an ‘oceanside’ getaway for a relaxing and calming feeling.”

Check in next week for another #DSTipOfTheWeek, and don’t be BLUE. Enjoy some color on these cold, dreary winter days!

UPDATE: Wisconsin Rapids Woman WINS BIG on Wheel of Fortune after Steinhafels Wheelmobile

UPDATE Tues 1/23: Alex won BIG on Wheel of Fortune last Thursday!! She ended up winning a $10,000 trip to South America and $7,500 in cash. She was the big winner that night and went to the bonus round. Unfortunately, she didn’t solve the puzzle, but still walked away with $17,500 in cash prizes and memories that will last a lifetime.


Alex had a viewing party at Layla’s Pub in Wisconsin Rapids, and shared a few pictures with us. She says, “As far as the viewing party goes, it was incredible! It was so surreal to be surrounded by friends and family and to share my Wheel of Fortune experience with them. We had a big screen and projected the show onto it so everyone could see.”



CONGRATS ALEX!!! We are so happy for you.

Original Blog Post:

If you’ve been watching Wheel of Fortune lately, and it seems like a lot of folks from Wisconsin are venturing out to Los Angeles for warmth and winnings, you’re not mistaken!

Several contestants from our Steinhafels/CBS 58 Wheelmobile event last October have already met Pat and Vanna, and had some success on the Wheel. We’ll hear more from them in a future blog post. However, today let’s meet Alexandria from Wisconsin Rapids. Her big episode is set to air this coming Thursday, January 18 (check your local listings). We are so excited to see if Alexandria can hit it big on the Wheel!

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Alexandria can’t tell us how she did, but she did take a few minutes to talk with us about this once in a lifetime experience – that all started at the Wheelmobile auditions at our Steinhafels Superstore in Oak Creek. Hundreds came out to audition, but only a handful made it to callbacks, and even fewer to the big show. Here’s a look at the process through the eyes of an actual contestant!


Steinhafels: Tell us briefly about yourself – where were you born and raised, and are you a big Wheel of Fortune fan?

Alexandria: I was born and raised in Wisconsin Rapids. I am a Marketing Manager at a veterinary clinic, and a huge Wheel of Fortune fan! Growing up my family loved watching and playing along while the Wheel was on every night.

S: Are you excited to see your episode this Thursday (1/18)? Do you have a viewing party planned?

A: I am super excited to watch my episode air! I told my sister that I hope I didn’t make a fool of myself, and she said probably no more than usual. We’re going to have a viewing party at Layla’s Pub in Wisconsin Rapids. It’ll be great to finally be able to share my entire experience with everyone!

S: What made you come out to the auditions at Steinhafels Oak Creek?


A: I didn’t actually know the Wheelmobile was coming to Steinhafels Oak Creek until a couple days beforehand! My sister saw that it would be there on the news, and once she told me I knew I had to go. My parents decided they wanted to see the Wheelmobile too, so we all headed to Oak Creek on Friday!

S: What did you think of the audition process?

A: I had no idea what to expect once we arrived at Steinhafels Oak Creek, but was amazed with the audition process. There was so much energy in the room and everyone was so excited to be there! Once we put our names in the bingo drum it was left up to chance. Almost halfway through the first audition set they called my dad’s name and I couldn’t have been more excited. Two rounds after that, they called my name! I was so shocked, I couldn’t believe it. What were the chances that out of all the Wheel fans there, both of us would get called on stage?! From there, it was like playing a mini game of Wheel of Fortune. I only called one letter and didn’t solve the puzzle, but it was so much fun. We had an amazing time and talked about it the entire ride home.

S: Did you think you would make it on the show?

A: I had no idea! I just tried to be myself and make logical choices when it came to calling letters, and the rest was out of my hands.

S: They had a finalist event here in Milwaukee after the auditions, correct? How did you do at that?

A: I received an email asking me to come to the finalist audition a few days after the Wheelmobile was at Steinhafels Oak Creek. That audition was definitely harder than the one at Steinhafels Oak Creek! I thought that I did pretty good and that maybe, if I was lucky, I would get to be a contestant on the Wheel of Fortune.

S: When did you find out you got on the big show? What was your reaction?

A: A week after the final audition in Milwaukee I received a call asking if I was available to come out to tape the show two weeks later! I was completely shocked and couldn’t wrap my head around what just happened. At that moment, I realized I was going to be an actual contestant on the Wheel of Fortune!

S: It’s a pretty quick turnaround. Was there any doubt you would go, or did you just say ‘yes’ and make it happen?

A: Once I got the call I immediately said yes. Being on the Wheel of Fortune is a once in a lifetime opportunity and there was no way I was passing that up. That meant two weeks to get everything in order and then head out to California!


S: What was the show-taping process like, including Pat and Vanna – what were they like?

A: I arrived at the studio the morning of the taping and was awestruck. I knew the whole day was going to be a blur and that I just needed to take everything in. Once all the contestants arrived and we were finished with hair and makeup it was time to see our biggest competition of the day – the wheel. Words can’t even describe walking out onto the set for the first time! It was magical. While we were out there, Vanna showed up! She congratulated us all for making it to the big show and wished us all luck – can you say star struck! Vanna, Pat, and everyone at the studio were incredibly nice. They wanted you to be the best wheel player you could be, and were there to cheer you on through the entire process.

S: Did you have fun in LA? Any memorable moment you want to share?

A: Going to LA was such a great experience, but even more so because I was able to share it with my mom. We went around her birthday so we used that as a ruse for our trip. Neither of us had ever been there and we dove in head first. We spent time in Santa Monica, Venice, Culver City, Hollywood, and Beverly Hills; and were able to see and do so many things! Taping the Wheel of Fortune was definitely my favorite part, but we also had a special 50th birthday dinner for my mom. We made some new friends, had some cocktails, and she was surprised with a sparkler topped slice of cheesecake complete with a rendition of ‘Happy Birthday.’


S: I know you can’t tell us how you did, but are you happy you did it?

A: Being on the Wheel of Fortune is a once in a lifetime experience, so that alone was absolutely priceless. I know that I did my best, and that’s something I can be happy with!


No matter the outcome on Thursday, you’re a star to us Alexandria!

Stay tuned to the Steinhafels Blog for more profiles about Wheel contestants, and keep an eye out on social media – we’ll try to post before local contestants appear on the show.


Striking Up Friendships in the Office and at the Alley!

At Steinhafels we are known for our beautiful showrooms and high quality furniture, but it’s never lost on us that the number one reason for our success is our employees. Without our dedicated, hard-working employees, we would just be another store. It sounds cheesy, but we truly are a family here.

There are many different ways we promote that family feeling–potlucks, team events, internal contests, and an on-site basketball court–just to name a few.

Today, we take a look at an even simpler, more grassroots form of building office camaraderie. It’s one of Milwaukee’s oldest pastimes–one that lets individuals thrive on their own, and as a team. It’s a simple game that anyone can play, but takes practice and patience to excel at.

We’re talking… BOWLING!

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A small group of employees gather on Monday nights at the New Berlin Ale House. It’s the team’s first year, so they’re still working out the kinks.

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Team Captain, and Steinhafels HR Administrative Assistant Jimmy Eagle Jr., says it’s been a great addition to his weekly schedule. “My number one priority is taking care of employees being in HR, and when you’re out bowling with friends it’s getting to know each other better, so it’s kinda the same aspect.”

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Jimmy has been bowling most of his life, so strikes and spares come pretty easy to him. NAS Coordinator Luke Greely is still relatively new to the office, and admittedly VERY new to competitive bowling. He jokes, “I’m enjoying it. I’m learning. Yeah, I’ll definitely continue on bowling leagues.. now that I’ve got my own ball, my own shoes.. I kinda have to!”

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Software Engineer Jake Miller admits his sport of choice is golf, but was willing to give bowling a try. He says both take technique and practice, which he enjoys.

He also likes how it encourages building friendships at the office. “It helps to get people talking, makes the workplace more enjoyable, to have people to talk with. That’s one of the things Steinhafels is great for–good people, good company–and a bunch of snacks around the office.”

That is true–there’s never a lack of goodies, thanks to our generous co-workers!

While it may be awhile until they reach the prowess of the The Dude and Walter Sobchak, the Steinhafels Bowling Team is having a good time, and building invaluable chemistry that you can’t always get within the same 4 walls, 40 hours a week! 

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DS Tip Of The Week: Cozy Up Under The Perfect Arc Lamp

It may be warming up a bit outside, but with our long, cold winters who doesn’t want to snuggle up on the sectional and read a good book? At Steinhafels, we can help make sure you have perfect, stylish lighting to enjoy that book for hours and not worry about eye strain.

Mica Floor Lamp


Beth Kealy is an interior designer based in our Menomonee Falls store.  She has this week’s Decorating Solutions Tip of the Week!

3-Piece Arc Lamp


Beth explains, “At Steinhafels we have many beautiful arc lamps that can fit behind your sectional to give you perfect lighting. Some are wired with a dimmer feature, while others have a one, two or three lights on feature. Choose the style and function that best fits your needs. Get ready to cozy up!”

Three Light Arc Lamp


These are just a small sampling of our vast selection! Check out any of our furniture stores to see how they look in a wide variety of settings.

Our designers are hard at work on many more quick and easy design tips for you. Check in next Monday for another #DSTipOfTheWeek.

DS Tip Of The Week: Simplify Your Post-Holiday Decor

It’s time for another Decorating Solutions Tip of the Week!  This week we are talking about cleaning up and sprucing up the house after the holidays.

Devin Bagdassian is pretty new to our interior design program, and works out of our Waukesha store. She has her Bachelor’s degree in Retail Merchandising and Management from the University of Wisconsin-Stout, and has years of experience in textiles–from corporate level, to store level, to design. We’re excited to have her onboard!


Devin explains, “Now that the holidays are over and everybody is taking down Christmas items, the house might seem bare. This is a great time to de-clutter and lighten up the decor. Keep rooms simple, clean, fresh and bring in the calm tone on tone palette. You can add bursts of color to warm the space up through accessories. Accessories are a great way to create a whole new look for a room–they add layers to a space through textures and color. Items like pillows, throws, art, baskets, and flowers all create a visual harmony in a room.”


These are a couple pics from Devin’s home. Lovely and simple–thanks Devin.

Tune in next week for another #DSTipOfTheWeek.

VIDEO BLOG: Steinhafels Wine and Design–New Madison East Store on Display!

It was another successful Steinhafels BRAVA Night Out “Wine and Design” this past October. This second annual event is a great chance for our Decorating Solutions Interior Design team members to show off some of their skills, and for community members to come in and see interior design in action. And it doesn’t hurt that free food and wine are involved as well!



Last year we held the event at our Madison West store. We got such great feedback, that we knew we had to bring it back! It was perfect timing, since our new Madison East Store on High Crossing Boulevard just opened this past summer. What better way to show off our new store than through a fun, community-related event?


BRAVA Night Out “Wine and Design” offers customers a chance to get a behind the scenes look at Steinhafels’ interior design program in a relaxed, fun setting. This year’s event featured “passports” to 3 different design stations: Design Quiz, Tablescapes for the Holidays, and Color Trends with Sherwin Williams.


Attendees were also entered into an Interior Design Package Giveaway… and did we mention free wine??


The Byrd Brothers supplied the awesome live music soundtrack to our evening, and Metcalfe’s catering was delicious as always!


We hope to continue this new tradition. BRAVA Magazine is a great community partner, and we are so excited to be growing in Madison. Thanks to all who made this fabulous evening possible!