Steinhafels Goes MAD… About Modern!

At Steinhafels, we are all about keeping up with the latest trends and styles when it comes to interior design and furniture.

As you probably know, what’s old is new…what’s new is old…and the cycle continues over and over again! It’s been a phenomenon since the beginning of time–updated versions of old trends reappear years after first hitting the popular scene.

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That’s the idea behind Steinhafels’ new “Mad About Modern” initiative. You have likely seen the signs gracing our lobbies across the area. MAM is all about, “Creating an exciting living space. It’s a classic vintage look with sweeping organic curves, geometric shapes, and clean, simple lines.”

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Our buyers and display teams work hard to make sure that when customers enter our stores, they are instantly greeted by images and vignettes that are on-trend and a little edgy, but still comfortable and relatable to any home.

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Many of these ideas come from “Market,” where furniture buyers from across the nation gather to learn firsthand about the hottest items on the market, and various vendors vie for their business.  

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Teri Hayden-Kalis is our Accessories buyer. She is a big fan of this Mid-Century Modern design emphasis. “It’s just really fun and cool to tie all together with new, unique product. I mean, look how funky this stuff is! We get to step out of the box and try new things.”

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There are several design techniques that fall into the “Mad About Modern” Style. Here’s just a few:

-Mixing metal and glass, in addition to wood and natural elements

-Geometric designs in gold, silver, antique brass and bronze

-Understated Earth tones with pops of crisp, clear color

-Cylindrical shapes

-Low to the ground

Modern not your thing? No worries–we have every other style to choose from as well. Terry explains, “There’s still the other styles out there that are popular right now–reclaimed, glitz and glamour, boho chic– this is just one of the trends we’re seeing from our manufacturers, so we’re going with it!”

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So come check out our new Mid-Century Modern selection, and experience the timeless appeal and comfort these items can bring into your home.

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Milwaukee Film Fest Lounge Redesign: The Big Reveal!

Over the past week you’ve hopefully had the chance to check out the Milwaukee Film Festival. The fest is one of the largest in the entire COUNTRY, and Steinhafels is excited to be a Producing Sponsor this year!

Along with the sponsorship, we are proud to have our name on the “Steinhafels Stage” in the Film Fest Lounge, which was redesigned by our Decorating Solutions Interior Designer Lori Green.

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Kristen Heller is Operations Director of the Film Festival. While the actual movies the number one focus of the fest, the Film Fest Lounge is also a key component of the experience–especially for the filmmakers who attend the fest.

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Heller explains, “Our filmmakers come from all over the world, some have interpreters, and most of them it’s their first time to Milwaukee, so this is a main base for them. It’s kind of like their own little escape if they wanna do work and just relax, or if they have a screening coming up and they want to relax–this is a place we can take care of them.”

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The Lounge is also open to the public during select hours. As you can see in these BEFORE pictures, the space has an industrial, modern look. Lori says she wanted to build on that. “We wanted a little more modern twist to it, so we did the grays, the metals and some of the vases. And obviously some of the fill-ins with the boxes for the books and things like that. So it was really enjoyable, it was easy–that’s what we wanted, simple and real clean lines.”

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THE RESULT!

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Check out this short video of the redesign process!!

Heller says working with Lori and Steinhafels was a seamless process. “Like even just me working with Lori in the store–everything came together organically, and it just felt like a good fit all around.”

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Lori admits this is her first time at the Film Fest. She says she’s excited to be a part of it, and to see some movies that will inspire. “I just like the overall feeling of being uplifted. I don’t like anything scary and that kind of thing, but something I can equate myself to, and my life, and my family.”

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You still have the weekend, and most of next week to check out the fest and be inspired! Closing night is Thursday, October 12.

The Film Fest is also Supporting Relief Efforts in Puerto Rico and Mexico.

Check out Lori’s Walk and Talk Video about the space!

And Click HERE for a full gallery of pictures!

Steinhafels also helped with the design of the fest’s new VR Gallery, which features several virtual reality exhibits.

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