Steinhafels & Pabst Theater: Delivery Day!

There’s nothing more exciting than DELIVERY DAY when it comes to an interior design project.  Delivery day takes on an even greater meaning when you are delivering to a Milwaukee institution… a place with a history dating back 122 years!!

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We first told you about our new partnership with the Pabst Theater Group a few weeks ago. The Pabst Theater team approached us a few months ago about a potential partnership.  The ideas started small, but when you get a bunch of creative people in a room the ideas get big fast.  Before you knew it, we were talking about an entire redesign of the Pabst Theater backstage!

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The Pabst Team explains, “We believe the partnership is not only a marketing opportunity, but a way to highlight Steinhafels as local business that supports other local organizations.  It’s a way to reach our communities with unique content, and provide an incentive for each of our fans with custom content and information that they may not be aware of otherwise.”

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Steinhafels Decorating Solutions Interior designer Anne Sperry is leading the project.  Anne has a theater background, and wanted to help create a comfortable yet trendy space for artists performing at the Pabst. She says this project is very special to her, and close to her heart. “Often talented artists and actors come from stress filled beginnings…they turn to their art for comfort and it’s something they can rely on. I have a mother’s heart for artists and giving them a soft nest to land in for awhile feels blessed on both ends.”

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Both the Pabst and Steinhafels teams worked for weeks to make sure DELIVERY DAY would go as smoothly as possible. The warehouse and delivery crews are the unsung heroes of a big delivery like this one.  Without them, the furniture wouldn’t be stocked, loaded, or delivered!!

Managers Kevin Riley and Erik Swamp took the lead on this project.  Kevin admits it was a little daunting. “Deliveries like this are always fun but are usually a challenge because of the unknown.  We try to prepare for every situation, but a delivery like this can be much different than your typical customer home delivery.  Thankfully the theater has a gigantic stage elevator that we were able to use to easily move everything into the lower lounge!  Overall, we enjoy moves like this because we get to see something outside the norm and get to work with some great people.”

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Every delivery is important, big or small.  As Kevin points out, “The most important detail when planning a delivery like this is that our customer is happy.  We double check our inventory list and make sure everything has been inspected before we load it onto the truck.”

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Erik enjoyed getting to see some of the ‘Behind the Scenes’ media activity.  He adds, “I would say that pace can be a challenge in deliveries like this. When our drivers are out on the road they are trained to move as efficiently as possible to service all of their customers for that day. When working with media teams such as film crews and journalists, it can be challenging to slow things down and make sure everyone is getting what they need, but very rewarding as well.”

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Carl Deffenbaugh of Fox 6 and Dan Shafer of the Milwaukee Business Journal graciously took the time to come out and cover the event. Media coverage of something like this is important–to not only let the community know what’s going on, but also show how local businesses and Arts organizations can work together and thrive.

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Dirk Stallmann is the Marketing Director at Steinhafels.  He tells the Business Journal, “It’s a lasting project, so it’s a substantial investment on our part. Hopefully it will last a long time, and hopefully it will help keep this theater and this venue as one of the top spots in the country. That’s really the goal. You want to have this experience. All we do is provide props for your life. What we do is really give you the props, and the experiences are up to you.”

When it comes to the actual logistics of the delivery, things couldn’t have gone smoother. As Kevin mentioned, having a gigantic stage elevator didn’t hurt! The crew unloaded the large items from the truck quickly, and Anne brought an array of accessories.  The room quickly transformed from an empty space to a flurry of activity as volunteers and staff worked to unwrap and arrange furniture. It was great to see so many people coming together to help. As Anne says, “Many hands make lite work! Great job by all.”

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Anne admits that a designer never truly knows how a space will look until the furniture arrives, but she had a good idea.  She explains why she made the choices she did with the Pabst space. “Shiny and new always look good… but the balance and scale of the new pieces give more free space, and the plants and pop of color in the lime and red just made the space buzz with excitement. The accessories added a little fun as well.”

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Everyone else was also impressed!  The Pabst team likes that the ‘Steinhafels Touch’ makes it feel a little more like home. “We want the artist to feel special, providing a space that is comfortable where they do not need to do anything extra. All they have to worry about is picking out which record to listen to. The redesign definitely helps by allowing for more mobility and an improved emphasis on our wide selection of vinyl, and keeping a unique and comfortable atmosphere (and maintaining a few key elements like the Colectivo Coffee barista station and food line).”

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As delivery operations managers, Kevin and Erik have seen a lot, but even they were impressed by the results! Kevin exclaims, “The space was really cool.  Our designer turned a boring basement lounge into a hip and comfortable relaxing space.  Hats off to Anne from Kenosha.”

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This is not a ‘one and done’ event.  As the Pabst Team explains, this is just the start of an exciting partnership.  “Providing unique content is just one way to maintain the relationship, but in order to take it to the next level there could be connections with specific shows at our venues.   Perhaps include ticket promotions, staff incentives, and again additional marketing exposure–with the ability to highlight the Steinhafels brand related to other events.

We look forward to the ‘official’ reveal in the next week or so, and to whatever else this new partnership of visual and recording artists brings! Be sure to stay tuned to this blog… we will keep our readers posted on any big developments.

Check out the Dropbox LINK to all pictures and videos!!

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Door County Redesign: A Homeowner’s Perspective

While most of our business is in southeast Wisconsin and northern Illinois, Steinhafels is happy to help customers across the Badger State.  One popular area for out of town business is Door County–a place where people go to escape the worries of everyday life, and enjoy time with friends, family, and the great outdoors.

One of our goals with ALL customers is to help create the homes of their dreams–from apartments, to condos, to family homes, to lake houses, vacation homes, and everything in between!  Our Decorating Solutions interior designers log thousands of miles driving across the region to help clients in all geographic areas.

So I decided to tag along with designer Dawn Adamec for a 200-mile jaunt to Door County, to help with the install of furniture for a Cedarburg family’s summer home.  The condo is nestled into a cozy spot on a picturesque Door County golf course.  David is a husband and father simply hoping to have the place feel a little more like a true home away from home.  He explains, “The whole space is supposed to feel comfortable and casual.”

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As you can see, the condo looked fine before, but didn’t really look like HOME.  It was somewhat stale and lacked character.  So the family came to Steinhafels for help.  Since Door County is a hike, Dawn did all of her preliminary designs based on measurements and pictures of the condo.  She never stepped inside the condo before delivery day!  Sounds intimidating right?  Dawn says she was up to the challenge.  “It’s a fun challenge, not a scary challenge.  It’s like a puzzle, and figuring out how the puzzle pieces are gonna look together.”

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The challenge:  To create a comfortable space that isn’t too beachy, or too overdone.  Dawn also got some input from David and his wife, which was key.  “They really just showed me a couple of pictures of things that they’d seen and they liked, and I just kinda figured out how to link everything, and that’s what this is,” she explains.

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Contractors came in beforehand to make some structural changes to the space.  Then, it was time to add the furniture and accessories!  Here are some pictures of the step by step transformation.

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As you can see–the design colors are pretty mellow.  It’s all about textures and creating depth.  David was happy with the progress.  “All the different color combinations, and textures and styles, and materials–that’s what I like.  And I think blending that all together, and seeing it all come together–we couldn’t have seen that without Dawn.”

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Dawn admits it’s a pretty neat feeling to be on the scene when clients see their new spaces for the first time.  “It’s cool to see physically what I had in my head.”

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David has a demanding job, and says it will be nice to get away to his ‘new’ Door County abode!  He laughs, “Having Dawn’s help has been huge in making it feel like home… I mean it feels more like home than our home home!”

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David also raved about the Decorating Solutions design program.  He explains, “Dawn was easy to work with, communicated well with us, and kept it super simple and painless.  We didn’t spend a lot of time at the store.  We identified what we wanted so we didn’t have to hang around for hours with our kids in the store, trying to figure out what we wanted.  And it’s really a great value.”

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Dawn also helped pick some of the structural elements the family didn’t buy at Steinhafels–like light fixtures, hardware, and paint colors.  That’s the beauty of working with a Steinhafels designer–they have experience in ALL areas of design, not just furnishings.

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Well, after writing this entry I feel like it’s time to book a getaway to Door County.  If you have a summer home, or beach house that needs some love–let us know!  Our designers love to expand their horizons.  Now get outside and enjoy this weather.  We only have it for a few months!!

LINK TO PHOTO AND VIDEO GALLERY:  Hear from the designer about the process!!