VIDEO BLOG: Steinhafels & Pabst Theater Group’s New Project – Home and History at Turner Hall

Here at Steinhafels, our mission is to help customers create the homes of their dreams.

In recent years, we’ve been looking at ways to expand that mission into our local communities. One of those partnerships has been with the Pabst Theater Group in Milwaukee. As long-time members of the Milwaukee business and entertainment communities, it really is a perfect match. The Pabst is known for creating an inviting and comfortable atmosphere for its performers as they prepare backstage, and Steinhafels helps customers create that same feeling in their homes.

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It all started a little more than a year ago, when we worked with the backstage staff of the Pabst on a full-scale remodel project. Our designer worked to keep the character of the space, with some comfy, modern touches. Everyone loved the results, and we’ve heard that performers have complimented that new space many times since the redesign.

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In addition, we’ve partnered with the Pabst on several contests and other fun, social media driven events over the past couple years. It’s been a great way for Steinhafels to get more involved in the local entertainment community, and for both businesses to spread their messages to new audiences.

However, since interior design is the backbone to this relationship, we thought it was time to get another design project going! This time – Turner Hall Ballroom on 4th Street. The Ballroom is located within Turner Hall, a National Historic Landmark. The Ballroom has a rustic, lofty feel, and is the perfect backdrop to an eclectic mix of shows.

The Pabst Theater Group approached us, mentioning the Turner Hall Dressing Room needs some love. That’s when we employed the talents of our Decorating Solutions Interior Designer Jenii Kluver. Jenii loves music, and has an edgy, eclectic style – perfect for this project.

We started with a tour of Turner Hall’s backstage area, followed by Jenii’s design presentation at our Oak Creek store. Check out the Video Blog:

((Keep Reading Below))

TURNER HALL WALKTHROUGH

Any design project requires an initial walkthrough. The Turner Hall backstage walkthrough was a great chance for Jenii to get a feel for the space, meet the crew, and take some pictures and measurements.

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As we mentioned, Jenii was the natural choice of designer on this project because she loves live music. In fact, she recalls a recent occasion that has her loving live music more than ever. “I got engaged onstage at a concert at the Rave, so this is right up my alley! This is just something that means a little more to me – to work on something having to do with music.”

Sasha Molin is Hospitality Director for PTG Live Events. She showed us the space, and explained what they are looking for. “We mostly wanna use this room to add more seating, make it more appealing, and make it so it can accommodate a variety of group sizes. It’s kind of a commercial space, kind of not.. it’s more personal. It’s definitely cool and different, I’m just excited to see how the room can transform, and how much I can fit into this smaller space, and utilize what we do have.”

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Both Jenii and Sasha agree the history of the building is vital to the design, and they don’t want to take away from that. Jenii says, “I’m excited to give this room a little TLC and have it be more accommodating and welcoming, but still explore the history and feel of the space. We want this place to be a home away from home, and the only way to do that is with some quality furniture and a nice layout.”

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Jenii sets to work taking room measurements and getting some pictures to help with her 3D design renderings. Like any design project, you have to start with the basic logistics/limitations of the room, and go from there. It’s like a puzzle, and our designers are great at solving it!

Sasha was also involved in our Pabst Theater backstage redesign, and is looking forward to this new challenge. “I’m excited to work on a totally different space than the Pabst backstage. This one is smaller, but more open, and there’s natural light!”

DECORATING SOLUTIONS’ IN-STORE DESIGN PRESENTATION

After the initial design consultation, the interior designer takes the information (measurements, pictures, etc) and puts together an in-store presentation for the client(s).

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Jenii works out of Oak Creek, so the Pabst crew paid a visit to our Superstore on South 13th Street right off I-94. Sasha says she was pretty impressed by Jenii’s 3D design presentation. “I thought it definitely made the experience that much better in visual form, and to see a 3D mock-up of how it will look in the room is really helpful.”

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Tiffany Coris does Sponsorship and Marketing for the Pabst Theater Group. She adds, “The 3D program and the presentation were really impressive, really put together. It’s also good to see a couple other options – you don’t always get a feel for how good the first option is until you see other options.”

As a designer, Jenii says the 3D program takes her presentations to the next level. “What I really like is it’s really easy for me to show them WHY I picked out the things I did. They can see how everything looks in the space, and get a spatial idea of how it will look, and just have a face to face conversation and go over the details.”

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Jenii says she usually takes about an hour or so to set up vignettes for her client presentations, print the sheets, and walk the store to make sure she knows where everything is located. That’s the other cool thing about the in-store presentation – it gives the clients a chance to see, feel, and experience the possible pieces – not just see them on a page.

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We’re still working out the final details of the space.. then the order will get processed, and a delivery date will be set! Stay tuned to our Steinhafels blog and social sites, as well as the Pabst Theater Group’s various social media to learn more about the project – and how Jenii will combine Home and History to create the perfect backstage space.

We can’t wait to share the results!!

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Exciting New Partnership Between the Pabst Theater and Steinhafels

Here at Steinhafels, we are always looking for ways to expand our horizons not only as a retailer, but as an active member of the community.  We are involved with many different non-profit organizations and charities…but today we’re excited to announce a new partnership that’s a little different.

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Recently, we began a conversation with the Pabst Theater Group about ways we can work together to help each other, as long-time members of the Milwaukee business and entertainment communities.  When you think about it, a furniture store and theater actually have a lot in common!  We both like to make people happy, and express the beauty of our surroundings in new and creative ways.

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While we have several ideas brewing for future projects that could enhance the theater experience for patrons, our first project with the PTG will actually be BEHIND the stage!  One of our awesome Decorating Solutions interior designers is working with the Pabst’s Operations and Hospitality teams to come up with a plan for a complete backstage redesign and refurnishing.

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While Steinhafels has taken part in many different redesign projects with local businesses, and our designers work on all kinds of spaces…the chance to work with a historic theater is very unique and exciting!!

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Designer Anne Sperry is leading the project.  She has some great ideas for bringing new life to the space, while still keeping the retro, laid-back vibe the Pabst Theater Group likes to exude in their backstage spaces.  It’s all about making the performers feel at home while they’re on the road… so who better to help than Steinhafels–the home design experts!

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Anne has been working with the Pabst team to get measurements and a true “feel” for the space.  As you can see, it’s already a very eclectic and cozy space.  We’re excited to give it the “Steinhafels” touch, and help update some of the furniture that has seen years and years of use.  Imagine the stories some of that furniture could tell!!

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We’re also pleased to have Anne at the helm, since she has traveled the world as a designer, and has a vast background in theatrical set design.  We look forward to posting some comments from her throughout the project to learn how she uses her theater and design background to make this space fresh and comfortable for the world-class musicians, actors, comedians, and other various performers who come through the Pabst’s majestic doors.

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Stay tuned to our Steinhafels blog and social sites, as well at the Pabst Theater Group’s various social media to learn more about the project, and see the redesign process step by step!

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DS Tip Of The Week: A Modern Twist on the Classic Dining Set

Mixing wood and metals in home decor is very on trend right now.  Accenting a wood piece with metal hardware, like metal knobs or handles on drawers and doors, are a great way to make it pop!

Get out the notepad and jot down these pointers.  That’s right… it’s time for another Decorating Solutions Tip of the Week.  This week’s tip comes from Interior Designer Anne Hildreth, who works at our Vernon Hills store.  As a designer, Anne loves to look at what your architectural elements have to offer, so she can enhance the look of your home.

Anne’s Tip:  “Use this Belino Accent Chest as a server in place of what traditionally would come with a dining set.”

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Its clear glass doors, distressed finish, and antique brass hardware make it perfect for displaying in your eat-in kitchen or dining area.  You can store your extra dishes and utensils in this unique cabinet, rather than a drab old cupboard!  Find the chest online HERE.

Design options are endless if you’re willing to try new looks.  Our designers are hard at work on many more quick and easy design tips for you.  Check in next Monday for another #DSTipOfTheWeek.

DS Tip Of The Week: Thanksgiving–Embrace Your Imperfections!

Just in time for Thanksgiving… a Decorating Solutions’ Tip Of The Week with a holiday flare.

Thanksgiving is a time to gather with family near and far.  There is the tendency to want everything perfect for their arrival, but sometimes imperfection is better. After all, it IS family time–we all know that can get a little messy anyways!

This week’s #DSTipOfTheWeek comes from interior designer Anne Sperry, who’s based at our Steinhafels in Kenosha.

Anne has some simple tips that can make a big difference.  She explains, “When you don’t have enough chairs that match to go around your dinner table, it is fun to mix and match all sizes and colors to represent all sizes and personalities in your family. Same goes for china, glass, and silverware as well. It is fun to have each guest bring a place setting that has family history and share the memories of each piece as you say your prayers of thanks. Also set a place at the dinner table for a family member that has passed and is greatly missed each year. Place their photo on the chair and have family tell their favorite stories throughout dinner.”

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So don’t settle for the perfect match at your Thanksgiving table. Welcome in the odd and mismatched pieces–like the imperfect souls we are.

Happy Thanksgiving to all! Check in next Monday for another #DSTipOfTheWeek.

DS Tip Of The Week: Comfort and Style Don’t Have to Be Mutually Exclusive!

Are you looking to redesign your room, but don’t know where to start?  You’ve come to the right place.  It’s time for another Steinhafels #DecoratingSolutions Tip of the Week!

This week we look at how to combine high style and cozy comfort.  Those may sound like two very different design strategies, but they don’t have to be!

This week’s design tip comes from Anne Hildreth, an interior designer the Steinhafels in Vernon Hills.

In a recent article in the Daily Herald, Anne explains, “Reclining furniture is very popular today but current recliners don’t look like the overstuffed, bucket seated ‘Bubba’ furniture of the past.”  She adds, “Today’s recliners are often high-end pieces with tailored arms and backs that also happen to be designed to recline and are very comfortable.  Many are custom-made so the homeowner can choose exactly the arm, seat depth, back height and footrest they want, as well as the fabric or leather they prefer.”

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Another thing Anne is seeing is that people are showing more personality, and choosing eclectic looks.  She says, “People are mixing fabric and leathers on chairs and sofas within the same room to keep in interesting. That sleek, matching, all leather look from the 1990’s is gone.”

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In addition, Hildreth says cocktail tables are largely being replaced by cocktail ottomans… which don’t necessarily need to match the sofas and loveseats they accompany!

So go ahead and break some rules!!  You can check out more of Anne’s article HERE.

Our designers are hard at work on many more quick and easy design tips for you.  Check in next Monday for another #DSTipOfTheWeek.