VIDEO BLOG: Steinhafels & Best Buddies – A Special Partnership

At Steinhafels, we value all of our community partnerships. After all, at the end of the day, our surrounding communities are what make our stores so special.

Today, we invite you to learn more about our ongoing partnership with Best Buddies Wisconsin. Steinhafels is proud to sponsor six local high school chapters. Best Buddies works to promote friendship and inclusion for people of all abilities.

We could TELL you about all the cool things those chapters have been up to, but it’s way cooler for you to SEE IT in action! Check out this short video to learn a little more about Best Buddies, and why local students are so excited to be a part of this amazing program.

The six schools Steinhafels sponsors are Brookfield Central, Grafton, Nicolet, Bay View, Menomonee Falls, and Tosa West High Schools. This sponsorship allows each school’s Chapter President to go to Leadership Conference in July.

Each school was carefully selected to provide the greatest opportunity for our stores in each of those communities to interact and engage with the sponsor schools.

UPDATE: Wisconsin Rapids Woman WINS BIG on Wheel of Fortune after Steinhafels Wheelmobile

UPDATE Tues 1/23: Alex won BIG on Wheel of Fortune last Thursday!! She ended up winning a $10,000 trip to South America and $7,500 in cash. She was the big winner that night and went to the bonus round. Unfortunately, she didn’t solve the puzzle, but still walked away with $17,500 in cash prizes and memories that will last a lifetime.


Alex had a viewing party at Layla’s Pub in Wisconsin Rapids, and shared a few pictures with us. She says, “As far as the viewing party goes, it was incredible! It was so surreal to be surrounded by friends and family and to share my Wheel of Fortune experience with them. We had a big screen and projected the show onto it so everyone could see.”



CONGRATS ALEX!!! We are so happy for you.

Original Blog Post:

If you’ve been watching Wheel of Fortune lately, and it seems like a lot of folks from Wisconsin are venturing out to Los Angeles for warmth and winnings, you’re not mistaken!

Several contestants from our Steinhafels/CBS 58 Wheelmobile event last October have already met Pat and Vanna, and had some success on the Wheel. We’ll hear more from them in a future blog post. However, today let’s meet Alexandria from Wisconsin Rapids. Her big episode is set to air this coming Thursday, January 18 (check your local listings). We are so excited to see if Alexandria can hit it big on the Wheel!

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Alexandria can’t tell us how she did, but she did take a few minutes to talk with us about this once in a lifetime experience – that all started at the Wheelmobile auditions at our Steinhafels Superstore in Oak Creek. Hundreds came out to audition, but only a handful made it to callbacks, and even fewer to the big show. Here’s a look at the process through the eyes of an actual contestant!


Steinhafels: Tell us briefly about yourself – where were you born and raised, and are you a big Wheel of Fortune fan?

Alexandria: I was born and raised in Wisconsin Rapids. I am a Marketing Manager at a veterinary clinic, and a huge Wheel of Fortune fan! Growing up my family loved watching and playing along while the Wheel was on every night.

S: Are you excited to see your episode this Thursday (1/18)? Do you have a viewing party planned?

A: I am super excited to watch my episode air! I told my sister that I hope I didn’t make a fool of myself, and she said probably no more than usual. We’re going to have a viewing party at Layla’s Pub in Wisconsin Rapids. It’ll be great to finally be able to share my entire experience with everyone!

S: What made you come out to the auditions at Steinhafels Oak Creek?


A: I didn’t actually know the Wheelmobile was coming to Steinhafels Oak Creek until a couple days beforehand! My sister saw that it would be there on the news, and once she told me I knew I had to go. My parents decided they wanted to see the Wheelmobile too, so we all headed to Oak Creek on Friday!

S: What did you think of the audition process?

A: I had no idea what to expect once we arrived at Steinhafels Oak Creek, but was amazed with the audition process. There was so much energy in the room and everyone was so excited to be there! Once we put our names in the bingo drum it was left up to chance. Almost halfway through the first audition set they called my dad’s name and I couldn’t have been more excited. Two rounds after that, they called my name! I was so shocked, I couldn’t believe it. What were the chances that out of all the Wheel fans there, both of us would get called on stage?! From there, it was like playing a mini game of Wheel of Fortune. I only called one letter and didn’t solve the puzzle, but it was so much fun. We had an amazing time and talked about it the entire ride home.

S: Did you think you would make it on the show?

A: I had no idea! I just tried to be myself and make logical choices when it came to calling letters, and the rest was out of my hands.

S: They had a finalist event here in Milwaukee after the auditions, correct? How did you do at that?

A: I received an email asking me to come to the finalist audition a few days after the Wheelmobile was at Steinhafels Oak Creek. That audition was definitely harder than the one at Steinhafels Oak Creek! I thought that I did pretty good and that maybe, if I was lucky, I would get to be a contestant on the Wheel of Fortune.

S: When did you find out you got on the big show? What was your reaction?

A: A week after the final audition in Milwaukee I received a call asking if I was available to come out to tape the show two weeks later! I was completely shocked and couldn’t wrap my head around what just happened. At that moment, I realized I was going to be an actual contestant on the Wheel of Fortune!

S: It’s a pretty quick turnaround. Was there any doubt you would go, or did you just say ‘yes’ and make it happen?

A: Once I got the call I immediately said yes. Being on the Wheel of Fortune is a once in a lifetime opportunity and there was no way I was passing that up. That meant two weeks to get everything in order and then head out to California!


S: What was the show-taping process like, including Pat and Vanna – what were they like?

A: I arrived at the studio the morning of the taping and was awestruck. I knew the whole day was going to be a blur and that I just needed to take everything in. Once all the contestants arrived and we were finished with hair and makeup it was time to see our biggest competition of the day – the wheel. Words can’t even describe walking out onto the set for the first time! It was magical. While we were out there, Vanna showed up! She congratulated us all for making it to the big show and wished us all luck – can you say star struck! Vanna, Pat, and everyone at the studio were incredibly nice. They wanted you to be the best wheel player you could be, and were there to cheer you on through the entire process.

S: Did you have fun in LA? Any memorable moment you want to share?

A: Going to LA was such a great experience, but even more so because I was able to share it with my mom. We went around her birthday so we used that as a ruse for our trip. Neither of us had ever been there and we dove in head first. We spent time in Santa Monica, Venice, Culver City, Hollywood, and Beverly Hills; and were able to see and do so many things! Taping the Wheel of Fortune was definitely my favorite part, but we also had a special 50th birthday dinner for my mom. We made some new friends, had some cocktails, and she was surprised with a sparkler topped slice of cheesecake complete with a rendition of ‘Happy Birthday.’


S: I know you can’t tell us how you did, but are you happy you did it?

A: Being on the Wheel of Fortune is a once in a lifetime experience, so that alone was absolutely priceless. I know that I did my best, and that’s something I can be happy with!


No matter the outcome on Thursday, you’re a star to us Alexandria!

Stay tuned to the Steinhafels Blog for more profiles about Wheel contestants, and keep an eye out on social media – we’ll try to post before local contestants appear on the show.


Steinhafels: Beautiful Furniture, and REALLY Ugly Sweaters!

Here at Steinhafels, we’re all about furniture that’s beautiful, comfortable, and on-trend.

So when our employees get a chance to use their creativity on the other end of the spectrum… it gets pretty UGLY!!

Check out some of this year’s hottest Ugly Christmas Sweater looks across the company!!

The Oak Creek Store kicked off the trend, holding their ugly sweater day in earlier December.



At our newly reopened Greenfield Store, associates kept their ugly sweater looks super cute and classic.



Our Waukesha Store team yucked it up with the store’s life-size Nutcracker.


Meanwhile, to the west at Madison East, they incorporated a potluck into the fun.



Up North in Appleton we had some NFL ugly sweater rivalry action.



And at Corporate, the theme was “Ugly Sweater Teams.”

Corporate Ugly Sweater Collage 2017


Great job everybody… you are all “ugly” in your own special way! We love to see our employees get creative, and have a little fun in between all their hard work.

Click HERE for more pictures. This blog can only take so much tackiness at once!

The Day Things Got a Little “Ugly” at Work….

Here at Steinhafels we have some of the hardest workers in the business.  It’s nice every now and then to let loose, get out the old scissors and garland, ornaments and lights… and let the creativity flow!

As you can see, the results got pretty ugly during our Corporate Office Ugly Holiday Sweater Contest.  This year was the 2nd go-around for the now annual event.  The first year saw 16 participants–more than double that number took part this year.

We asked organizer and Accent Furniture Buyer Jenny Kordus a few questions about this new office tradition.


Why do you love ugly sweaters?

I love Ugly Sweater parties in particular because people get really creative, or pull out sweaters from the 80’s & 90’s.  Or borrow clothes from their moms.  So there’s usually a fun story behind everyone’s outfit.

How did this tradition begin?

My office decided last year to throw the Ugly Sweater Party at the last minute.  We had such a good turnout that we decided to make it an annual thing.  We love everything about Christmas – the decorations, the food, etc….but especially spending time with family and friends – in this case our work family!

How does something like this help build a spirit of teamwork?

Steinhafels is still a great “small” company, even though we are getting bigger and bigger.  A party like this brings people from different parts of the company together.  You can get to know someone you haven’t met yet, you can “razz” your friends, and it puts everyone (even Scrooges) in the holiday mood!  Even if you don’t want to wear a sweater, you can come and vote and enjoy the treats.  It’s an easy way to put a smile on everyone’s face for the day.

2016 Winners

Brightest: Anne Barforth

Best Homemade: Amy Swenson

Ugliest Overall: Amy Swenson

Now–start planning for next year–Jenny already has a list of categories!

Happy Holidays everyone.



Our awesome Corporate Store Sales Team also had a holiday sweater party– complete with a potluck of yummy snacks.  We love to promote a professional, yet festive environment at our stores!!

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