VIDEO: Thanks For the Memories – Remembering Our Original Greenfield Store

Here at Steinhafels, our rich, local history is what makes us who we are today.

For this blog post, we want to share this video chronicling the demolition of our Greenfield store on the corner of 84th and Layton, late last year. Our beautiful, new Greenfield store sits just a few hundred feet behind it, but we feel it’s important to pay homage to one of our company’s original stores.

CHECK IT OUT!

Steve Steinhafel offered some reflections on the old Greenfield store, and why it’s such an important part of our company’s visionary history:

“The Steinhafel second generation owners purchased land at 84th and Layton in Greenfield and on East Moreland Blvd in Waukesha in the late 60’s – both with thoughts of future locations. At the time, our only location was 84th and Capitol in Milwaukee. The plan was to build the Layton Ave store first in 1970. The opening in 1970 of Southridge Mall had a lot to do with the decision. The off ramp from 894 to 76-84th streets  leads traffic past the store – making it a great location. The original Waukesha Steinhafels would open 10 years later in 1980.

Given that I was only 16 at the time, I wasn’t involved in the building of the Greenfield store. However, I do know that John A. Steinhafel was the Steinhafel owner who oversaw that location. He ran our Advertising operations from there.

The store was originally built as a 40,000 square foot showroom. In 1990, an addition was put on the west side of the building, adding another 20,000 sq ft. It was then not until 1995 that another Steinhafels store was built – the Todd Drive location on Madison’s west side.”

Steinhafels: Beautiful Furniture, and REALLY Ugly Sweaters!

Here at Steinhafels, we’re all about furniture that’s beautiful, comfortable, and on-trend.

So when our employees get a chance to use their creativity on the other end of the spectrum… it gets pretty UGLY!!

Check out some of this year’s hottest Ugly Christmas Sweater looks across the company!!

The Oak Creek Store kicked off the trend, holding their ugly sweater day in earlier December.

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At our newly reopened Greenfield Store, associates kept their ugly sweater looks super cute and classic.

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Our Waukesha Store team yucked it up with the store’s life-size Nutcracker.

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Meanwhile, to the west at Madison East, they incorporated a potluck into the fun.

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Up North in Appleton we had some NFL ugly sweater rivalry action.

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And at Corporate, the theme was “Ugly Sweater Teams.”

Corporate Ugly Sweater Collage 2017

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Great job everybody… you are all “ugly” in your own special way! We love to see our employees get creative, and have a little fun in between all their hard work.

Click HERE for more pictures. This blog can only take so much tackiness at once!

DS Tip Of The Week: Accessorize That Cocktail Table!

As you get set to redecorate the living room, you are likely pretty focused on the sofa, and other large statement items. We’re here to remind you–don’t overlook the accessories!

This week’s tip comes from one of our Steinhafels Greenfield designers. Ida Grossman’s been designing for over 20 years, and has worked on hundreds of luxury homes.

Today, she takes that expertise to offer us FIVE simple tips for snazzing up your ottoman trays and cocktail tables:

  1. Rule of 3’s: Three items work well
  2. Vary the height of the items
  3. Consider selecting at least one sculptural accessory
  4. Contrast color & texture
  5. Use repetition of form and color

Example 1:

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In this first photo, the tall sphere provides architectural interest. The round greenery does triple duty by softening the sharp lines of the tall piece, repeating the sphere shape, and adding texture to the composition. The vase repeats the round shape four times, and adds contrast with texture and color.    

Example 2:

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​The sculptural shape of the lady’s profile creates an interesting focal point.​ The​ shiny dark exterior of all three accessories repeat the texture and color of the black pillow and the metal table base. The dark accessories pop against the light gray sofa, and the lady’s profile is a beautiful contrast in texture and color against the white fur pillow. Notice how the vases are staggered, and stair step down to lead your eye toward the lady!

We post thoughtful and practical decor tips every Monday. Check in next week for another #DSTipOfTheWeek.