Proper spacing is a HUGE part of interior design. While this sounds obvious, it can be tricky to pull off, especially if you have larger furniture you want to fit in a small space.
For this week’s Decorating Solutions Tip of the Week, we answer the question, “Can a sectional work in a small space?”
Jim Mallon is an interior designer based in our Vernon Hills store, and his answer: “Yes!! When you hire a Steinhafel’s Designer and use Decorating Solutions to resolve your space, we can make it happen.”
Jim goes on to explain, “The most important thing is that the sectional will be the only seating in the space the majority of the time. Here’s a picture of my family room. It is 12×15″ with a fireplace and a sliding patio door. I placed the sectional on the only wall I could. I replaced a sofa and a chair with this Steinhafels piece. The seating now accommodates five people. The ottoman, which serves as a coffee table, also has seating when needed… so now we can sit 7 people as opposed to only four!”
Wow, thanks for that practical example from your own home Jim! Here’s another picture that illustrates Jim’s tip.
We post a new, quick and easy decor tip each and every Monday. Check in next week for another #DSTipOfTheWeek.
Here at Steinhafels, our rich, local history is what makes us who we are today.
For this blog post, we want to share this video chronicling the demolition of our Greenfield store on the corner of 84th and Layton, late last year. Our beautiful, new Greenfield store sits just a few hundred feet behind it, but we feel it’s important to pay homage to one of our company’s original stores.
CHECK IT OUT!
Steve Steinhafel offered some reflections on the old Greenfield store, and why it’s such an important part of our company’s visionary history:
“The Steinhafel second generation owners purchased land at 84th and Layton in Greenfield and on East Moreland Blvd in Waukesha in the late 60’s – both with thoughts of future locations. At the time, our only location was 84th and Capitol in Milwaukee. The plan was to build the Layton Ave store first in 1970. The opening in 1970 of Southridge Mall had a lot to do with the decision. The off ramp from 894 to 76-84th streets leads traffic past the store – making it a great location. The original Waukesha Steinhafels would open 10 years later in 1980.
Given that I was only 16 at the time, I wasn’t involved in the building of the Greenfield store. However, I do know that John A. Steinhafel was the Steinhafel owner who oversaw that location. He ran our Advertising operations from there.
The store was originally built as a 40,000 square foot showroom. In 1990, an addition was put on the west side of the building, adding another 20,000 sq ft. It was then not until 1995 that another Steinhafels store was built – the Todd Drive location on Madison’s west side.”
Here at Steinhafels, our mission is to help customers create the homes of their dreams.
In recent years, we’ve been looking at ways to expand that mission into our local communities. One of those partnerships has been with the Pabst Theater Group in Milwaukee. As long-time members of the Milwaukee business and entertainment communities, it really is a perfect match. The Pabst is known for creating an inviting and comfortable atmosphere for its performers as they prepare backstage, and Steinhafels helps customers create that same feeling in their homes.
It all started a little more than a year ago, when we worked with the backstage staff of the Pabst on a full-scale remodel project. Our designer worked to keep the character of the space, with some comfy, modern touches. Everyone loved the results, and we’ve heard that performers have complimented that new space many times since the redesign.
In addition, we’ve partnered with the Pabst on several contests and other fun, social media driven events over the past couple years. It’s been a great way for Steinhafels to get more involved in the local entertainment community, and for both businesses to spread their messages to new audiences.
However, since interior design is the backbone to this relationship, we thought it was time to get another design project going! This time – Turner Hall Ballroom on 4th Street. The Ballroom is located within Turner Hall, a National Historic Landmark. The Ballroom has a rustic, lofty feel, and is the perfect backdrop to an eclectic mix of shows.
The Pabst Theater Group approached us, mentioning the Turner Hall Dressing Room needs some love. That’s when we employed the talents of our Decorating Solutions Interior Designer Jenii Kluver. Jenii loves music, and has an edgy, eclectic style – perfect for this project.
We started with a tour of Turner Hall’s backstage area, followed by Jenii’s design presentation at our Oak Creek store. Check out the Video Blog:
((Keep Reading Below))
TURNER HALL WALKTHROUGH
Any design project requires an initial walkthrough. The Turner Hall backstage walkthrough was a great chance for Jenii to get a feel for the space, meet the crew, and take some pictures and measurements.
As we mentioned, Jenii was the natural choice of designer on this project because she loves live music. In fact, she recalls a recent occasion that has her loving live music more than ever. “I got engaged onstage at a concert at the Rave, so this is right up my alley! This is just something that means a little more to me – to work on something having to do with music.”
Sasha Molin is Hospitality Director for PTG Live Events. She showed us the space, and explained what they are looking for. “We mostly wanna use this room to add more seating, make it more appealing, and make it so it can accommodate a variety of group sizes. It’s kind of a commercial space, kind of not.. it’s more personal. It’s definitely cool and different, I’m just excited to see how the room can transform, and how much I can fit into this smaller space, and utilize what we do have.”
Both Jenii and Sasha agree the history of the building is vital to the design, and they don’t want to take away from that. Jenii says, “I’m excited to give this room a little TLC and have it be more accommodating and welcoming, but still explore the history and feel of the space. We want this place to be a home away from home, and the only way to do that is with some quality furniture and a nice layout.”
Jenii sets to work taking room measurements and getting some pictures to help with her 3D design renderings. Like any design project, you have to start with the basic logistics/limitations of the room, and go from there. It’s like a puzzle, and our designers are great at solving it!
Sasha was also involved in our Pabst Theater backstage redesign, and is looking forward to this new challenge. “I’m excited to work on a totally different space than the Pabst backstage. This one is smaller, but more open, and there’s natural light!”
After the initial design consultation, the interior designer takes the information (measurements, pictures, etc) and puts together an in-store presentation for the client(s).
Jenii works out of Oak Creek, so the Pabst crew paid a visit to our Superstore on South 13th Street right off I-94. Sasha says she was pretty impressed by Jenii’s 3D design presentation. “I thought it definitely made the experience that much better in visual form, and to see a 3D mock-up of how it will look in the room is really helpful.”
Tiffany Coris does Sponsorship and Marketing for the Pabst Theater Group. She adds, “The 3D program and the presentation were really impressive, really put together. It’s also good to see a couple other options – you don’t always get a feel for how good the first option is until you see other options.”
As a designer, Jenii says the 3D program takes her presentations to the next level. “What I really like is it’s really easy for me to show them WHY I picked out the things I did. They can see how everything looks in the space, and get a spatial idea of how it will look, and just have a face to face conversation and go over the details.”
Jenii says she usually takes about an hour or so to set up vignettes for her client presentations, print the sheets, and walk the store to make sure she knows where everything is located. That’s the other cool thing about the in-store presentation – it gives the clients a chance to see, feel, and experience the possible pieces – not just see them on a page.
We’re still working out the final details of the space.. then the order will get processed, and a delivery date will be set! Stay tuned to our Steinhafels blogand social sites, as well as the Pabst Theater Group’s various social media to learn more about the project – and how Jenii will combine Home and History to create the perfect backstage space.
Here at Steinhafels, we are humbled to play a small role in so many wonderful community organizations. One of those groups is Special Spaces Wisconsin, which helps to create dream bedrooms for children with life-threatening medical conditions.
We’ve partnered with Special Spaces for several years now. The Steinhafels mission is to help people create the homes of their dreams–so Special Spaces is a perfect fit. In a typical interior design project, the living room or family room is usually the focal point of the redesign. But in the case of Special Spaces, the bedroom is the crown jewel of the project! We get to help furnish bedrooms that are true escapes and safe spaces for kids who just want to be kids.
Today we’re going to take a closer look at a recent project in Milwaukee. KK is a 10-year-old who’s been through more in her short life than most of us can even imagine battling in a lifetime. She was in the hospital during her dream bedroom makeover, but when she finally made it home she was delighted to discover her very own “special space” to heal, find comfort and peace.
KK’s story has been an inspiration to Steinhafels Waukesha Sales Manager Becky Morgan. Becky took some time to tell us more about the Special Spaces program, and why KK’s story has had such an impact on her.
What inspires you about KK’s story?
Becky: “She’s a fighter! She beat leukemia, had a heart transplant, her body is fighting her new heart, and her leukemia came back. This little girl is just 10 years old. No one should ever have to experience this, let alone a child. Her focus should be on Pokemon and enjoying life, not fighting to live.”
You mentioned KK’s mom being an amazing woman. Tell us a little more about her.
“KK’s Mom. She is a single mother who works in a nursing home, and raises 10 children varying in age from 18-3. When I first visited the home, the children were all happy, there were wonderful notes from school on the fridge, extra curricular activities posted with pride on the fridge, thankful children (one of the youngest was so excited about the gallons of milk in the fridge, he kept saying thank you, thank you). I grew up with both parents and only one sibling, and I know that was not an easy task, so for one parent dealing with the amount of curve balls she has been given–she is truly an impressive mother!”
What was the focus with KK’s bedroom redesign?
“KK really loves Pokemon and that was the focus for her space. Special Spaces meets with the family and child to make sure they get what they want. The most important part was making sure they had beds, and a bright space to retreat to when needed. The 2 other bedrooms were made to feel the same way–new beds, and space of their own.”
The Steinhafels Waukesha Store Sales Team held a food and supply drive for KK and her family. Can you tell us more about this?
“The supply drive came about as I was sitting with a coworker, talking about the needs for this family and how hard the mom works. I am about to be a mother myself, and hearing the heartache that this family is going through brought me to tears. My mother in law also has cancer and she is such a fighter, but I know the toll it takes on her each and every time she has chemo or a bad day. She needs comfort, space and basic necessities. As I was listening to the needs of the family I could not help but immediately want to dive in and get what I could. My parents also taught us to give when we can and to always help others, so to me this was top priority.”
“We also have some amazing sales associates on our staff. Cheri (a Bedroom Specialist) overheard the needs and immediately said we need to help this family! I talked with our staff and they were all ready to help. They suggested a food drive. I was ecstatic that they were all so ready to jump in and help. They came everyday with food and daily necessities. We also had a great deal of cash donations. With the cash donations I went and got each child and mother a little caddy that I filled with shampoo, conditioner, lotion, soap, toothbrushes, hair brushes, nail polish (they needed something fun), hair ties, deodorant, razors, shaving cream, chapstick, etc. We made the mom a special basket filled with pampering products like face-masks, bubble bath, soothing lotion, etc. We were also able to fill a laundry basket with cleaning supplies, hand soaps, detergent, laundry needs, feminine products, kitchen products, toilet paper, paper towels, paper plates, cooking supplies, and extra soaps and toothbrushes. It was also very important for me to get a huge tub of animal crackers as this was part of the story on their initial visit (the little guy wanted some, and what kid should go without animal crackers??)”
“Renae Williams (Bedroom Specialist) also took it upon herself to make sure each child and their mother had brand new pillows. She came in like Santa Clause with a bag larger than her, filled with brand new pillows–because she said everyone needs a comfy pillow. Steinhafels donated some decorative pillows to jazz up the space too! Kas Oriental Rugs also donated four beautiful rugs for the family, one for each of the bedrooms, and a beautiful rug for their living room.”
How proud are you of your staff?
“I couldn’t be more proud of them! All I did was tell them this family’s story. They took their own initiative to make such an impact on this. I said give what you can, bring a can good or a toothbrush. They went so far above and beyond, it brought tears to my eyes every single time I walked into our break room, and then watching the family’s faces as they walked into their home was one of the best feelings I have ever had. I am so proud to be a part of this team–I could not ask for better people to surround myself with. Steinhafels is so very lucky to have these wonderful people working for them!”
We also want to give a shout-out to the Woman’s Club of Wisconsin, Majic Productions, and all of the other amazing volunteers for their work on this makeover. We are so glad we could play a part in bringing a smile to KK’s face!
Over the past week you’ve hopefully had the chance to check out the Milwaukee Film Festival. The fest is one of the largest in the entire COUNTRY, and Steinhafels is excited to be a Producing Sponsor this year!
Along with the sponsorship, we are proud to have our name on the “Steinhafels Stage” in the Film Fest Lounge, which was redesigned by our Decorating Solutions Interior Designer Lori Green.
Kristen Heller is Operations Director of the Film Festival. While the actual movies the number one focus of the fest, the Film Fest Lounge is also a key component of the experience–especially for the filmmakers who attend the fest.
Heller explains, “Our filmmakers come from all over the world, some have interpreters, and most of them it’s their first time to Milwaukee, so this is a main base for them. It’s kind of like their own little escape if they wanna do work and just relax, or if they have a screening coming up and they want to relax–this is a place we can take care of them.”
The Lounge is also open to the public during select hours. As you can see in these BEFORE pictures, the space has an industrial, modern look. Lori says she wanted to build on that. “We wanted a little more modern twist to it, so we did the grays, the metals and some of the vases. And obviously some of the fill-ins with the boxes for the books and things like that. So it was really enjoyable, it was easy–that’s what we wanted, simple and real clean lines.”
Check out this short video of the redesign process!!
Heller says working with Lori and Steinhafels was a seamless process. “Like even just me working with Lori in the store–everything came together organically, and it just felt like a good fit all around.”
Lori admits this is her first time at the Film Fest. She says she’s excited to be a part of it, and to see some movies that will inspire. “I just like the overall feeling of being uplifted. I don’t like anything scary and that kind of thing, but something I can equate myself to, and my life, and my family.”
You still have the weekend, and most of next week to check out the fest and be inspired! Closing night is Thursday, October 12.
It’s been named “One of the best food trucks in the world” by several media outlets. They’ve been doing the food truck thing since before it was the “hip” thing to do… and now they’re rolling into the Steinhafels Corporate parking lot on Thursday, September 14, from 11 a.m.- 1:30 p.m.
Street-za keeps it relatively simple–gourmet pizza by the slice. Steinhafels is excited to welcome them as this month’s featured food truck.
Founders Scott and Steve talk about the truck’s origins on their website:
“The idea of starting Streetza came to us in fall of 2008. At about 2 a.m. we noticed the lack of good street food in Milwaukee. We set out to create the most delicious pizzas with the most unique and freshest toppings. And, we wanted everyone to be a part of our truck. Our Twitter Followers and Facebook Fanshave been involved every step of the way. From selecting our logo and truck design, to helping us develop different types of pizzas.”
This “crowd-sourcing” idea has been used by many businesses since, and it’s one of the things that makes Street-za so unique.
Our special Steinhafels menu covers the pizza basics!
Pizza By the Slice ($4)
-Choice of Cheese, Sausage, Pepperoni, Veggie, or Slice of Milwaukee (Sausage, Pepperoni, Mushrooms, Onions)
Lunch Box ($6)
-Any slice of pizza, one slice of garlic bread, soda/water
Garlic Bread ($3)
Soda or Water ($1)
A friendly reminder… This is not a company-sponsored event. Please punch in/out as you would normally do for your lunch break. Street-za has been made aware that service needs to be as speedy as possible! Cash and Credit Cards are accepted.
Some of the Media Hype! (from Facebook)
“The #1 Food Truck In The US” – Bloomberg
“One of America’s Favorite Food Trucks” – The Food Network
“One of the 10 Best Food Trucks in the U.S.” – GQ Magazine
“Perfect-Pie, Super Slices – Streetza offers generous slices” – TIME Magazine
“This mobile pizzeria might be the greatest thing to come to Milwaukee’s nightlife since the happy hour.” – Milwaukee Magazine
“Best Street Food in the City” – OnMilwaukee.com
“Mouth-watering gourmet slices” – The Onion / AV Club Milwaukee
“Reader’s Pick, The Best Eats from the Streets” – The Milwaukee Journal Sentinel
We’re lucky at Steinhafels to be surrounded by wonderful coworkers with cool stories and various interests. When you have more than 800 people working for a company across 18 stores and two states, you’re bound to have some pretty interesting background stories!
While the main purpose of this blog is to share design trends, industry info, and community outreach… we also want to take the time to highlight employees who are making a difference, or have a unique story to tell.
One of those employees is Menomonee Falls-based Sales Manager Joell Powers. I recently learned that Joell lives a “double life” of sorts, and thought it would be cool to chat with her about that, and see how those worlds combine to make her an awesome Sales Manager.
Joell’s Double Life: Sales Manager By Day
Country Star By Night!
I always think it’s neat when people have interests outside of work that are vastly different from their work roles. While we spend 8+ hours a day at the office, in the warehouse, or in the store… it’s important to remember that we all have other skills and talents that make us a unique piece of the Steinhafels puzzle.
Joell has been with Steinhafels for 4 years. She’s a Milwaukee native, and was recently promoted to Sales Manager. When she’s not working, you may see her onstage at a local festival or a local bar venue. She’s a singer for the local band Georgia Overdrive. They’ve already performed a few times at State Fair, and you have ONE MORE CHANCE TO SEE HER LIVE AT THE FAIR on Friday, August 11 at 11 a.m. at the Budweiser Pavilion Stage!!
Joell was kind enough to take a few minutes from her busy schedule to answer a few questions about her “double life.”
First off, briefly describe your role at Steinhafels.
As a sales manager, I focus on hiring new sales associates and coaching/training the staff to continue to reach for their goals. Overall, I help in any way possible to make our team stronger and help Steinhafels keep growing!
When did you begin singing/performing? What’s your vocal “specialty?”
The very first time I sang was actually at the State Fair, and I believe I was about 8 years old. It was at the Double K Ranch on karaoke night! I love to sing all types of music, but my main choice is country music. The band that I am currently with is Georgia Overdrive.
By day you’re a retail manager, and night a country star! How are the two different? Similar?
Singing with a band is completely different from my job. I get to be silly and dance on stage and watch how people react to our performance. I did notice though that there are some similarities between singing and being a retail manager. My job is to make sure that people enjoy their experience, whether it’s listening to their favorite song, or getting delivery of their beautiful new living room set. As a singer, you are only as good as your band members. You must rely on them, and if we aren’t all on the same page, it will be a bad outcome. It’s the same thing with Steinhafels and working with the staff. We set goals and we work together to achieve them. I would be nothing without my band members or my sales associates!
What do you like most about performing?
When I perform, I feel like I get to show a different side of me. I get to be a little kid again and just be goofy and dance. I remember dancing in my room singing in the mirror with my brush as my microphone. That’s all I’m really doing now, just with a real audience.
Are people surprised to learn you sing in a band?
So many people have come up to me and said, “I had no idea you could sing!” I laugh because it’s not something that I would ever bring up in conversation. I’m not just going to say, “Hey, did you know I can sing?” If I did, someone would probably say, “Sing something right now!” haha.
Is it cool to sing at State Fair?
Singing at the State Fair means the world to me. First off, it was the first place that I can remember ever singing in front of a crowd. Second, I’ve been going to the fair every year since I was little. My grandpa was part of the sheep shearing contests, and is actually in the Hall of Fame for it. You can see his name posted on a board in the sheep barn. (We are proud of that!) We’ve held family reunions there as well. Some might say that we are obsessed, but I just say we are passionate.
Why should folks come out and see Georgia Overdrive at State Fair, and other local venues?
People need to come out to the State Fair because there is something there for everyone! You get to support local companies and farmers, eat great food, shop in the Expo Center, listen to all types of music, pet animals, go on rides… the options are endless! It’s a great time for all ages, and the best part is you get the enjoy the beautiful Wisconsin weather while doing all of that. Last thing I would say is to come out on Friday morning to see Georgia Overdrive perform at the Budweiser Pavilion. We’d love to see you, and hopefully get you out on the dance floor!
I don’t know about you, but this post makes me want to get out of my desk chair and start dancing!
So… if you’re off Friday and looking for something to do, go ahead and get down to the Fair to see Joell let loose on stage. If not, you can check out the band’s future performance dates HERE.
Thanks Joell… for being a rockstar not only onstage, but also as a Steinhafels manager!
Thanks to everyone who has taken part in the food truck events at Steinhafels Corporate so far this Summer!
We’ve gone from BBQ to Burgers… and now, Tacos & Nachos. Pig Tailz MKE will be rolling in this Thursday, August 3 with all sorts of goodies on the go! Their slogan is Street Food by Street Chefs, because they enjoy cooking food that is both delicious and fast. As co-owner Jordan Stewart tells us, “What good is a food truck on the go, if it is not operating with both speed and precision?”
The truck will be here from 11-1:30pm!!!
Stewart says he is excited for this opportunity. He explains, “It allows us to connect with a different population of people who have never had the opportunity to taste our food. Pig Tailz may not be the super expensive food truck you are use to seeing, but our cooking skills and passion for food can be appreciated in every bite. Between the two owners, there are over 30 years of food service experience. After taking a look at our menu, it will become clear that we enjoy creating food that is both delicious and always uniquely different.”
(All pictures courtesy of Facebook)
Check out our special menu (Warning–Your mouth may start watering!!)
Mexican Steak Pita ($8.00)— Marinated Steak, lettuce, queso fresco cheese and pico served on a warm tortilla and drizzled with a Pig Tailz Chipotle sauce.
Buffalo Chicken Tacos (2 for $5.00)— Buffalo chicken, lettuce, shredded cheese and drizzled with ranch. Served flour on tortillas.
Braised Pork Tacos (2 for $5.00)—Braised Pork, BBQ sauce and southern coleslaw served on flour tortillas.
Steak Tacos (2 for $6.00)— Marinated steak, chimichurri sauce, queso fresco cheese and red onions served on flour tortillas.
D.T.E. Nachos ($7.00)— Braised Pork, nacho cheese, giardiniera peppers, and a drizzle of BBQ sauce. Served on Tortilla Chips.
Buffalo Chicken Nachos ($7.00)— Buffalo Chicken, nacho cheese, giardiniera peppers, and a drizzle of ranch. Served on Tortilla Chips.
The Rodeo ($5.00)— Bacon Wrapped Hot Dog topped with braised pork, BBQ sauce and grilled red peppers and onions.
El Chapo ($5.00)— Bacon Wrapped Hot Dog topped with pico, queso fresco cheese and drizzled with sriracha mayo.
As usual, cash and credit card will be accepted.
A friendly reminder… This is not a company-sponsored event. Please punch in/out as you would normally do for your lunch break. Pig Tailz has been made aware that service needs to be as speedy as possible!
Folks on Facebook are raving about PigTailz! Check out what people are saying:
– “Best steak tacos of my life. First time having them was last night at 2am, might go back today for more!”
– “Yesterday you guys catered a car show my club held and not only was the food great but the service was AMAZING, the people working the tent all had great personalities, were helpful, and knew how to put food together in a way that resembled art. Also, I heard nobody complain about the food, prices, or portions. Keep up the good work!”
– “Outstanding tacos. Flavor explosion. Will definitely eat here again.”
– “Tried the pork, steak and buffalo chicken tacos… so awesome. Will definitely have it again when we come back to the Milwaukee area!!!”
Last month it was BBQ… this month, Burgers and Gyros!
Food Truck Lunch at Steinhafels is back, and this time The Fatty Patty will be rolling into the Corporate Store parking lot on Wednesday, July 19, serving up its wide array of gourmet homemade burgers, gyros, and delicious side dishes. They even have veggie burger and chicken options. The menu is so big, we have to present it to you in 4 parts!!
The Fatty Patty has quickly become a staple at Milwaukee events like Chill on the Hill in Bay View and Street Eats in Catalano Square. Next week, the crew will be hanging out here in Waukesha… serving lunch to our employees, and any local residents who’d like to come by and try a little something different for lunch.
You can find the Fatty Patty’s page right HERE on Facebook for more information. In addition to mouth-watering pictures, there’s a bunch of rave reviews on the Facebook page, including:
“Impressive burger! I love burgers and couldn’t be happier that we randomly found this truck! This may be my favorite burger spot now in a city that has many great burgers.”
“This was literally the greatest thing of all time. 10/10 recommend this fantastic burger food truck. Friendly staff give a welcoming feeling and are quick to help decide which burger to indulge into. Phatty patty will NOT disappoint.”
“Awesome Gyro! Will definitely stop anytime.”
The Fatty Patty Food Truck will be at Steinhafels Corporate on Highway F on Wednesday, July 19 from 11-1:30pm. Cash and Credit Cards are accepted. Hope to see you there!!
Steinhafels is proud to have its roots firmly planted in the Milwaukee area. But did you know some of the company’s core values were first established in one of the city’s most eclectic and historic neighborhoods?
Today, Riverwest is known for its trendy shops, restaurants, and bars. However, the neighborhood boasts a rich history of generations of families growing up in its homes, local parishes and corner stores, and lively parks for children to play.
As you’ll see in the article below… the neighborhood also helped bestow on John E. Steinhafel some of the core values the company continues to cherish today.
Check it out! Click HERE for a higher resolution version.