VIDEO BLOG: Steinhafels & Pabst Theater Group’s New Project – Home and History at Turner Hall

Here at Steinhafels, our mission is to help customers create the homes of their dreams.

In recent years, we’ve been looking at ways to expand that mission into our local communities. One of those partnerships has been with the Pabst Theater Group in Milwaukee. As long-time members of the Milwaukee business and entertainment communities, it really is a perfect match. The Pabst is known for creating an inviting and comfortable atmosphere for its performers as they prepare backstage, and Steinhafels helps customers create that same feeling in their homes.


It all started a little more than a year ago, when we worked with the backstage staff of the Pabst on a full-scale remodel project. Our designer worked to keep the character of the space, with some comfy, modern touches. Everyone loved the results, and we’ve heard that performers have complimented that new space many times since the redesign.

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In addition, we’ve partnered with the Pabst on several contests and other fun, social media driven events over the past couple years. It’s been a great way for Steinhafels to get more involved in the local entertainment community, and for both businesses to spread their messages to new audiences.

However, since interior design is the backbone to this relationship, we thought it was time to get another design project going! This time – Turner Hall Ballroom on 4th Street. The Ballroom is located within Turner Hall, a National Historic Landmark. The Ballroom has a rustic, lofty feel, and is the perfect backdrop to an eclectic mix of shows.

The Pabst Theater Group approached us, mentioning the Turner Hall Dressing Room needs some love. That’s when we employed the talents of our Decorating Solutions Interior Designer Jenii Kluver. Jenii loves music, and has an edgy, eclectic style – perfect for this project.

We started with a tour of Turner Hall’s backstage area, followed by Jenii’s design presentation at our Oak Creek store. Check out the Video Blog:

((Keep Reading Below))


Any design project requires an initial walkthrough. The Turner Hall backstage walkthrough was a great chance for Jenii to get a feel for the space, meet the crew, and take some pictures and measurements.


As we mentioned, Jenii was the natural choice of designer on this project because she loves live music. In fact, she recalls a recent occasion that has her loving live music more than ever. “I got engaged onstage at a concert at the Rave, so this is right up my alley! This is just something that means a little more to me – to work on something having to do with music.”

Sasha Molin is Hospitality Director for PTG Live Events. She showed us the space, and explained what they are looking for. “We mostly wanna use this room to add more seating, make it more appealing, and make it so it can accommodate a variety of group sizes. It’s kind of a commercial space, kind of not.. it’s more personal. It’s definitely cool and different, I’m just excited to see how the room can transform, and how much I can fit into this smaller space, and utilize what we do have.”


Both Jenii and Sasha agree the history of the building is vital to the design, and they don’t want to take away from that. Jenii says, “I’m excited to give this room a little TLC and have it be more accommodating and welcoming, but still explore the history and feel of the space. We want this place to be a home away from home, and the only way to do that is with some quality furniture and a nice layout.”


Jenii sets to work taking room measurements and getting some pictures to help with her 3D design renderings. Like any design project, you have to start with the basic logistics/limitations of the room, and go from there. It’s like a puzzle, and our designers are great at solving it!

Sasha was also involved in our Pabst Theater backstage redesign, and is looking forward to this new challenge. “I’m excited to work on a totally different space than the Pabst backstage. This one is smaller, but more open, and there’s natural light!”


After the initial design consultation, the interior designer takes the information (measurements, pictures, etc) and puts together an in-store presentation for the client(s).


Jenii works out of Oak Creek, so the Pabst crew paid a visit to our Superstore on South 13th Street right off I-94. Sasha says she was pretty impressed by Jenii’s 3D design presentation. “I thought it definitely made the experience that much better in visual form, and to see a 3D mock-up of how it will look in the room is really helpful.”


Tiffany Coris does Sponsorship and Marketing for the Pabst Theater Group. She adds, “The 3D program and the presentation were really impressive, really put together. It’s also good to see a couple other options – you don’t always get a feel for how good the first option is until you see other options.”

As a designer, Jenii says the 3D program takes her presentations to the next level. “What I really like is it’s really easy for me to show them WHY I picked out the things I did. They can see how everything looks in the space, and get a spatial idea of how it will look, and just have a face to face conversation and go over the details.”



Jenii says she usually takes about an hour or so to set up vignettes for her client presentations, print the sheets, and walk the store to make sure she knows where everything is located. That’s the other cool thing about the in-store presentation – it gives the clients a chance to see, feel, and experience the possible pieces – not just see them on a page.


We’re still working out the final details of the space.. then the order will get processed, and a delivery date will be set! Stay tuned to our Steinhafels blog and social sites, as well as the Pabst Theater Group’s various social media to learn more about the project – and how Jenii will combine Home and History to create the perfect backstage space.

We can’t wait to share the results!!


Employee Profile: Sleep Expert And American Idol Hopeful!

Talk about talented! We know our Steinhafels employees are pretty awesome, but check out our newest Employee Profile: Julica Kelly.


Julica is a Sales Associate at our Madison West Store. We are so excited that she is embarking on an American Idol journey… and it’s not her first time! Julica took the time to tell us a little bit more about her journey as a singer/songwriter, and how her musical background has also helped her in her role at Steinhafels

How long have you worked for Steinhafels, and what do you do? What do you like most about it?

I’ve worked for Steinhafels going on 5 months now, and I’m a Sleep/Bedroom Specialist. (The best title ever haha!) This is one of the most rewarding jobs I’ve ever had apart from taking care of people with disabilities. Most people don’t understand how important the correct pillow and mattress is for a great night’s sleep. We sometimes have customers come in with MS or Severe Osteoporosis. We are able to literally change their lives with a TempurPedic and adjustable base. That’s my favorite part of my job–helping people!

How long have you been singing? What do you love about it?

I was singing before I was talking!! In first grade, I used to ask my teacher if I could sing a song for the class everyday at the podium. A little embarrassing when I look back on it, but it’s also made me realize that being an entertainer is truly always something I’ve wanted to do. There aren’t enough words to explain my love for music and singing.  If I could explain it at all, I love the feeling/healing music brings. It’s the best form of release and expression of emotion for me.


What first got you into music?

My passion for music started at a very young age and has always came very naturally to me.  Michael Jackson was my first musical inspiration aside from my parents/grandparents. I used to put in a Michael Jackson VHS my father taped for me every morning as my brothers left for school. I remember the first time I watched “Man In The Mirror” by MJ I cried and cried. I was only 4 years old.  

What’s your favorite kind of music to perform?

I would consider myself a very open and diverse musician.  I love all genres and styles of music, but the music I write is more funk/blues/soul and some alternative.


How can people hear you… do you play in any local bands, at local bars, etc?

You can go to YouTube or Facebook and search “Julica Rose Kelly Videos.” There you can find a lot of my performances new and old. I currently play in two different classic rock bands. One is called “River Rockers” and the other is “Hammer Down.” I sing anything from Gunpowder and Lead to ACDC in these current bands and we have so much fun jammin together! I also play solo gigs as well. I’m originally a musician out of LaCrosse, WI. I have performed at local bars such as Popcorn Tavern, Dells Bar, and many more in the LaCrosse area. Currently I’ve been performing at local bars in the Dodgeville/Blanchardville area such as Jeffery’s House of Foolishness and Rachel N’ Rays. I’m looking to expand and start performing at more local venues in the Madison area.

What is the hardest thing about being a musician?

Being a singer/musician can be a rough road. Some of the most talented musicians go their whole life without being discovered in the music industry.  I think the hardest part is having drive and keeping faith. When you work hard year after year perfecting your skill and chasing your dreams with nothing to show for it, it can become discouraging. I’ve realized over the years that no matter what, I’ve accomplished a lot as a musician and I will never give up doing what I love most regardless of any fortune or fame.


How has being a singer and performing helped you be a better worker and salesperson?

People and communication skills are super important as a singer/musician. I think being a singer has helped me to accommodate to different types and styles of people. Then you are able to kind of mold to their personalities–for a better customer experience.


I know you can’t tell us too much about the American Idol journey so far.. but what has it been like? What’s been the coolest and most nerve-wracking parts? (And what’s the next step?)

This experience so far with Idol has been exciting, emotional, rewarding and so much more. I made it to Hollywood (Top 70) when I was 19, and many of those feeling rush back that I had then.


A lot has changed since I was 19. I’m a mother now, and I have a whole new outlook on life.  I’ve also had more time to work on my skills. I’m feeling more confident, and I’m ready to give this all I’ve got. As far as the next steps, I can’t say too much but there is a link to my Story on WKOW with more info on the next steps.

Thanks so much Julica for taking us along on your journey, and all the best to you as it continues!

Julica also has a GoFundMe Page to raise money for travel, hotel, and expenses to get to the next round.