VIDEO BLOG: Steinhafels & Pabst Theater Group’s New Project – Home and History at Turner Hall

Here at Steinhafels, our mission is to help customers create the homes of their dreams.

In recent years, we’ve been looking at ways to expand that mission into our local communities. One of those partnerships has been with the Pabst Theater Group in Milwaukee. As long-time members of the Milwaukee business and entertainment communities, it really is a perfect match. The Pabst is known for creating an inviting and comfortable atmosphere for its performers as they prepare backstage, and Steinhafels helps customers create that same feeling in their homes.

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It all started a little more than a year ago, when we worked with the backstage staff of the Pabst on a full-scale remodel project. Our designer worked to keep the character of the space, with some comfy, modern touches. Everyone loved the results, and we’ve heard that performers have complimented that new space many times since the redesign.

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In addition, we’ve partnered with the Pabst on several contests and other fun, social media driven events over the past couple years. It’s been a great way for Steinhafels to get more involved in the local entertainment community, and for both businesses to spread their messages to new audiences.

However, since interior design is the backbone to this relationship, we thought it was time to get another design project going! This time – Turner Hall Ballroom on 4th Street. The Ballroom is located within Turner Hall, a National Historic Landmark. The Ballroom has a rustic, lofty feel, and is the perfect backdrop to an eclectic mix of shows.

The Pabst Theater Group approached us, mentioning the Turner Hall Dressing Room needs some love. That’s when we employed the talents of our Decorating Solutions Interior Designer Jenii Kluver. Jenii loves music, and has an edgy, eclectic style – perfect for this project.

We started with a tour of Turner Hall’s backstage area, followed by Jenii’s design presentation at our Oak Creek store. Check out the Video Blog:

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TURNER HALL WALKTHROUGH

Any design project requires an initial walkthrough. The Turner Hall backstage walkthrough was a great chance for Jenii to get a feel for the space, meet the crew, and take some pictures and measurements.

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As we mentioned, Jenii was the natural choice of designer on this project because she loves live music. In fact, she recalls a recent occasion that has her loving live music more than ever. “I got engaged onstage at a concert at the Rave, so this is right up my alley! This is just something that means a little more to me – to work on something having to do with music.”

Sasha Molin is Hospitality Director for PTG Live Events. She showed us the space, and explained what they are looking for. “We mostly wanna use this room to add more seating, make it more appealing, and make it so it can accommodate a variety of group sizes. It’s kind of a commercial space, kind of not.. it’s more personal. It’s definitely cool and different, I’m just excited to see how the room can transform, and how much I can fit into this smaller space, and utilize what we do have.”

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Both Jenii and Sasha agree the history of the building is vital to the design, and they don’t want to take away from that. Jenii says, “I’m excited to give this room a little TLC and have it be more accommodating and welcoming, but still explore the history and feel of the space. We want this place to be a home away from home, and the only way to do that is with some quality furniture and a nice layout.”

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Jenii sets to work taking room measurements and getting some pictures to help with her 3D design renderings. Like any design project, you have to start with the basic logistics/limitations of the room, and go from there. It’s like a puzzle, and our designers are great at solving it!

Sasha was also involved in our Pabst Theater backstage redesign, and is looking forward to this new challenge. “I’m excited to work on a totally different space than the Pabst backstage. This one is smaller, but more open, and there’s natural light!”

DECORATING SOLUTIONS’ IN-STORE DESIGN PRESENTATION

After the initial design consultation, the interior designer takes the information (measurements, pictures, etc) and puts together an in-store presentation for the client(s).

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Jenii works out of Oak Creek, so the Pabst crew paid a visit to our Superstore on South 13th Street right off I-94. Sasha says she was pretty impressed by Jenii’s 3D design presentation. “I thought it definitely made the experience that much better in visual form, and to see a 3D mock-up of how it will look in the room is really helpful.”

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Tiffany Coris does Sponsorship and Marketing for the Pabst Theater Group. She adds, “The 3D program and the presentation were really impressive, really put together. It’s also good to see a couple other options – you don’t always get a feel for how good the first option is until you see other options.”

As a designer, Jenii says the 3D program takes her presentations to the next level. “What I really like is it’s really easy for me to show them WHY I picked out the things I did. They can see how everything looks in the space, and get a spatial idea of how it will look, and just have a face to face conversation and go over the details.”

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Jenii says she usually takes about an hour or so to set up vignettes for her client presentations, print the sheets, and walk the store to make sure she knows where everything is located. That’s the other cool thing about the in-store presentation – it gives the clients a chance to see, feel, and experience the possible pieces – not just see them on a page.

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We’re still working out the final details of the space.. then the order will get processed, and a delivery date will be set! Stay tuned to our Steinhafels blog and social sites, as well as the Pabst Theater Group’s various social media to learn more about the project – and how Jenii will combine Home and History to create the perfect backstage space.

We can’t wait to share the results!!

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Show Us Your “La La Land” Contest Winners!

Steinhafels is really excited to see our relationship with the Pabst Theater Group continue to grow and thrive.

In case you missed it, earlier this year one of our designers redesigned the Pabst Theater backstage area. You can check out that project HERE.

In the more recent months, we’ve taken part in various contests with the Pabst, to help promote the art of live entertainment in Milwaukee.

Our most recent contest was “This is our ‘La La Land’ – What’s Yours?!” We used social media to engage customers and theatergoers, asking them to post a picture of their ‘happy place’ on our various social media channels… for the chance to win a pair of tickets to La La Land in Concert featuring the MSO at the Riverside Theater. All they had to do was include the hashtag #steinhafelslalaland.

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Steinhafels feels it’s important for employees to feel engaged in these contests, so we held an identical internal contest as well!

We are happy to announce our two winners.

For the public contest we received some very creative entries, from sunsets to pets. The winner of our random drawing is Joanie Rothe of Menomonee Falls.

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Joanie says, “This picture is my happy place because Lake Michigan is so beautiful and peaceful, and it is a very special place for my husband and I.”
Joanie adds that they just saw the movie La La Land recently and loved it. She adds, “Being able to hear the music being played live will be such a treat.”

Our other winner is our own Kelly Lederhaus, one of the managers at our Greenfield store.
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This picture doesn’t need much explaining! Kelly says, “This is my backyard, one of my favorite places to relax by the fire in the summer. I have not seen the movie, but love musicals and I am very anxious to see it live.”

Thanks so much ladies for taking part. Enjoy the show!!
We’d like to share the rest of our employee entries with you, since they are so fun. It’s always nice to see what makes our coworkers tick. Check them out!
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Exciting New Partnership Between the Pabst Theater and Steinhafels

Here at Steinhafels, we are always looking for ways to expand our horizons not only as a retailer, but as an active member of the community.  We are involved with many different non-profit organizations and charities…but today we’re excited to announce a new partnership that’s a little different.

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Recently, we began a conversation with the Pabst Theater Group about ways we can work together to help each other, as long-time members of the Milwaukee business and entertainment communities.  When you think about it, a furniture store and theater actually have a lot in common!  We both like to make people happy, and express the beauty of our surroundings in new and creative ways.

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While we have several ideas brewing for future projects that could enhance the theater experience for patrons, our first project with the PTG will actually be BEHIND the stage!  One of our awesome Decorating Solutions interior designers is working with the Pabst’s Operations and Hospitality teams to come up with a plan for a complete backstage redesign and refurnishing.

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While Steinhafels has taken part in many different redesign projects with local businesses, and our designers work on all kinds of spaces…the chance to work with a historic theater is very unique and exciting!!

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Designer Anne Sperry is leading the project.  She has some great ideas for bringing new life to the space, while still keeping the retro, laid-back vibe the Pabst Theater Group likes to exude in their backstage spaces.  It’s all about making the performers feel at home while they’re on the road… so who better to help than Steinhafels–the home design experts!

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Anne has been working with the Pabst team to get measurements and a true “feel” for the space.  As you can see, it’s already a very eclectic and cozy space.  We’re excited to give it the “Steinhafels” touch, and help update some of the furniture that has seen years and years of use.  Imagine the stories some of that furniture could tell!!

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We’re also pleased to have Anne at the helm, since she has traveled the world as a designer, and has a vast background in theatrical set design.  We look forward to posting some comments from her throughout the project to learn how she uses her theater and design background to make this space fresh and comfortable for the world-class musicians, actors, comedians, and other various performers who come through the Pabst’s majestic doors.

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Stay tuned to our Steinhafels blog and social sites, as well at the Pabst Theater Group’s various social media to learn more about the project, and see the redesign process step by step!

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