VIDEO BLOG: Steinhafels & Pabst Theater Group’s New Project – Home and History at Turner Hall

Here at Steinhafels, our mission is to help customers create the homes of their dreams.

In recent years, we’ve been looking at ways to expand that mission into our local communities. One of those partnerships has been with the Pabst Theater Group in Milwaukee. As long-time members of the Milwaukee business and entertainment communities, it really is a perfect match. The Pabst is known for creating an inviting and comfortable atmosphere for its performers as they prepare backstage, and Steinhafels helps customers create that same feeling in their homes.


It all started a little more than a year ago, when we worked with the backstage staff of the Pabst on a full-scale remodel project. Our designer worked to keep the character of the space, with some comfy, modern touches. Everyone loved the results, and we’ve heard that performers have complimented that new space many times since the redesign.

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In addition, we’ve partnered with the Pabst on several contests and other fun, social media driven events over the past couple years. It’s been a great way for Steinhafels to get more involved in the local entertainment community, and for both businesses to spread their messages to new audiences.

However, since interior design is the backbone to this relationship, we thought it was time to get another design project going! This time – Turner Hall Ballroom on 4th Street. The Ballroom is located within Turner Hall, a National Historic Landmark. The Ballroom has a rustic, lofty feel, and is the perfect backdrop to an eclectic mix of shows.

The Pabst Theater Group approached us, mentioning the Turner Hall Dressing Room needs some love. That’s when we employed the talents of our Decorating Solutions Interior Designer Jenii Kluver. Jenii loves music, and has an edgy, eclectic style – perfect for this project.

We started with a tour of Turner Hall’s backstage area, followed by Jenii’s design presentation at our Oak Creek store. Check out the Video Blog:

((Keep Reading Below))


Any design project requires an initial walkthrough. The Turner Hall backstage walkthrough was a great chance for Jenii to get a feel for the space, meet the crew, and take some pictures and measurements.


As we mentioned, Jenii was the natural choice of designer on this project because she loves live music. In fact, she recalls a recent occasion that has her loving live music more than ever. “I got engaged onstage at a concert at the Rave, so this is right up my alley! This is just something that means a little more to me – to work on something having to do with music.”

Sasha Molin is Hospitality Director for PTG Live Events. She showed us the space, and explained what they are looking for. “We mostly wanna use this room to add more seating, make it more appealing, and make it so it can accommodate a variety of group sizes. It’s kind of a commercial space, kind of not.. it’s more personal. It’s definitely cool and different, I’m just excited to see how the room can transform, and how much I can fit into this smaller space, and utilize what we do have.”


Both Jenii and Sasha agree the history of the building is vital to the design, and they don’t want to take away from that. Jenii says, “I’m excited to give this room a little TLC and have it be more accommodating and welcoming, but still explore the history and feel of the space. We want this place to be a home away from home, and the only way to do that is with some quality furniture and a nice layout.”


Jenii sets to work taking room measurements and getting some pictures to help with her 3D design renderings. Like any design project, you have to start with the basic logistics/limitations of the room, and go from there. It’s like a puzzle, and our designers are great at solving it!

Sasha was also involved in our Pabst Theater backstage redesign, and is looking forward to this new challenge. “I’m excited to work on a totally different space than the Pabst backstage. This one is smaller, but more open, and there’s natural light!”


After the initial design consultation, the interior designer takes the information (measurements, pictures, etc) and puts together an in-store presentation for the client(s).


Jenii works out of Oak Creek, so the Pabst crew paid a visit to our Superstore on South 13th Street right off I-94. Sasha says she was pretty impressed by Jenii’s 3D design presentation. “I thought it definitely made the experience that much better in visual form, and to see a 3D mock-up of how it will look in the room is really helpful.”


Tiffany Coris does Sponsorship and Marketing for the Pabst Theater Group. She adds, “The 3D program and the presentation were really impressive, really put together. It’s also good to see a couple other options – you don’t always get a feel for how good the first option is until you see other options.”

As a designer, Jenii says the 3D program takes her presentations to the next level. “What I really like is it’s really easy for me to show them WHY I picked out the things I did. They can see how everything looks in the space, and get a spatial idea of how it will look, and just have a face to face conversation and go over the details.”



Jenii says she usually takes about an hour or so to set up vignettes for her client presentations, print the sheets, and walk the store to make sure she knows where everything is located. That’s the other cool thing about the in-store presentation – it gives the clients a chance to see, feel, and experience the possible pieces – not just see them on a page.


We’re still working out the final details of the space.. then the order will get processed, and a delivery date will be set! Stay tuned to our Steinhafels blog and social sites, as well as the Pabst Theater Group’s various social media to learn more about the project – and how Jenii will combine Home and History to create the perfect backstage space.

We can’t wait to share the results!!


Milwaukee Film Fest Lounge Redesign: The Big Reveal!

Over the past week you’ve hopefully had the chance to check out the Milwaukee Film Festival. The fest is one of the largest in the entire COUNTRY, and Steinhafels is excited to be a Producing Sponsor this year!

Along with the sponsorship, we are proud to have our name on the “Steinhafels Stage” in the Film Fest Lounge, which was redesigned by our Decorating Solutions Interior Designer Lori Green.


Kristen Heller is Operations Director of the Film Festival. While the actual movies the number one focus of the fest, the Film Fest Lounge is also a key component of the experience–especially for the filmmakers who attend the fest.


Heller explains, “Our filmmakers come from all over the world, some have interpreters, and most of them it’s their first time to Milwaukee, so this is a main base for them. It’s kind of like their own little escape if they wanna do work and just relax, or if they have a screening coming up and they want to relax–this is a place we can take care of them.”


The Lounge is also open to the public during select hours. As you can see in these BEFORE pictures, the space has an industrial, modern look. Lori says she wanted to build on that. “We wanted a little more modern twist to it, so we did the grays, the metals and some of the vases. And obviously some of the fill-ins with the boxes for the books and things like that. So it was really enjoyable, it was easy–that’s what we wanted, simple and real clean lines.”





Check out this short video of the redesign process!!

Heller says working with Lori and Steinhafels was a seamless process. “Like even just me working with Lori in the store–everything came together organically, and it just felt like a good fit all around.”


Lori admits this is her first time at the Film Fest. She says she’s excited to be a part of it, and to see some movies that will inspire. “I just like the overall feeling of being uplifted. I don’t like anything scary and that kind of thing, but something I can equate myself to, and my life, and my family.”


You still have the weekend, and most of next week to check out the fest and be inspired! Closing night is Thursday, October 12.

The Film Fest is also Supporting Relief Efforts in Puerto Rico and Mexico.

Check out Lori’s Walk and Talk Video about the space!

And Click HERE for a full gallery of pictures!

Steinhafels also helped with the design of the fest’s new VR Gallery, which features several virtual reality exhibits.



Steinhafels to make its Red Carpet Debut at the MKE Film Fest!

As Steinhafels continues to broaden its horizons when it comes to community outreach, we are excited to announce one of our newest and most exciting partnerships to date–the Milwaukee Film Festival! Both of us have the goal of expanding people’s imaginations, and transporting them to new and exciting places–either through the art of interior design or film–so it seemed like a natural fit!

The fest is a year-round, film-related nonprofit. This year’s festival runs from September 28 to October 12, and TICKETS are now available. The Milwaukee Film Fest is one of the largest in the country, and we’re lucky to have such a great institution here in Milwaukee.

Our partnership started months ago, as we started to talk with the fest about ways we could work together–both through our Decorating Solutions Program, and our State-of-the-Art LED Studio.


Today we’re going to focus on the design aspect of our partnership. The fest asked us to assist with the design and furnishings for the INOVA gallery. Longtime Steinhafels Interior Designer Lori Green was up to the task. She says, “I was excited when I was asked if I would like to be a part of the Milwaukee Film Festival project.”


The gallery is comprised of a stage, dining tables/lecture seats and a bar, and has a cozy lounge atmosphere. Festival organizers suggested some pieces they liked, and then Lori started working her design magic! She explains, “I have thoroughly enjoyed working with Kristen Heller, who works for MKE Film as the Operations Director. We have selected all the pieces and the accessories.”


The fruits of their labor will be on display for the fest’s Opening Night, Thursday, September 28. We don’t want to reveal TOO much now… but here’s a few sneak peaks at the design process!




We want to thank the Film Fest for working with us on this exciting project, and we look forward to more in the future.

Check out our media partner OnMilwaukee’s LIST of 10 must-sees!

DS Tip Of The Week: Applying Outdoor Patterns, Indoors

Patterns can be tricky, whether you’re picking an outfit for the day, or designing your home. You want to use them, but you also don’t want to risk clashing.

Don’t be afraid of patterns!! If you’re unsure about layering patterns in a room, just take a look outside. Whether you live in the country, on a lake, or in an urban environment, you are exposed to many different textures, patterns, and colors just out your back door.


That brings us to this week’s Steinhafels #DecoratingSolutions Tip of the Week.  It comes from one of our newer decorators, Tina Dopf, who’s based at our Madison Beltline store.


Tina explains, “When you apply pleasing textures, patterns, and colors inside, it has that same effect on your senses. One thing to note is pattern scale. Having colors in different scale patterns and textures is key. You can not successfully pull it all off in one size of various patterns. As in nature, mix up the scale size… large to small, add a texture, and have a base color that helps to repeat the overall theme.”


Don’t be ashamed to ask for help with your redesign!  We post a quick and easy decor tip each Monday.  Check in next week for another #DSTipOfTheWeek.

And if you’d like to work with Tina, you can email her at, or ask for her at our Madison Beltline Superstore!

Behind the Scenes: Delafield Hotel Shoot

We love to feature the work of our talented designers.  This week in, you may have noticed a Sponsored Content article about Patti Stindt’s recent LARGE-scale redesign… The Delafield Hotel!


It’s interesting to learn a little more about the project from the designer’s perspective.  In addition to designing the space, Patti also had to be a “project manager” of sorts. Think of yourself as the project manager any time you undergo a design project, no matter how big or small. It’s important to have everything tediously planned, so you avoid snafus during the actual project.


We also got to see our photo team–Sarah, Austin, and Ryan–hard at work!  It takes some intricate lighting and perfect camera shots to get the “Before and After” images you see on our Decorating Solutions WEBPAGE.


If you didn’t get a chance to read the article in OnMilwaukee, check it out HERE.  And if you ever have any fresh ideas for a blog, please let us know!!  You can post them right below in the COMMENTS section.


Exciting New Partnership Between the Pabst Theater and Steinhafels

Here at Steinhafels, we are always looking for ways to expand our horizons not only as a retailer, but as an active member of the community.  We are involved with many different non-profit organizations and charities…but today we’re excited to announce a new partnership that’s a little different.


Recently, we began a conversation with the Pabst Theater Group about ways we can work together to help each other, as long-time members of the Milwaukee business and entertainment communities.  When you think about it, a furniture store and theater actually have a lot in common!  We both like to make people happy, and express the beauty of our surroundings in new and creative ways.


While we have several ideas brewing for future projects that could enhance the theater experience for patrons, our first project with the PTG will actually be BEHIND the stage!  One of our awesome Decorating Solutions interior designers is working with the Pabst’s Operations and Hospitality teams to come up with a plan for a complete backstage redesign and refurnishing.


While Steinhafels has taken part in many different redesign projects with local businesses, and our designers work on all kinds of spaces…the chance to work with a historic theater is very unique and exciting!!

01.18.17 Backstage Pre-Show-15

01.18.17 Backstage Pre-Show-14

Designer Anne Sperry is leading the project.  She has some great ideas for bringing new life to the space, while still keeping the retro, laid-back vibe the Pabst Theater Group likes to exude in their backstage spaces.  It’s all about making the performers feel at home while they’re on the road… so who better to help than Steinhafels–the home design experts!



Anne has been working with the Pabst team to get measurements and a true “feel” for the space.  As you can see, it’s already a very eclectic and cozy space.  We’re excited to give it the “Steinhafels” touch, and help update some of the furniture that has seen years and years of use.  Imagine the stories some of that furniture could tell!!

01.18.17 Backstage Pre-Show-19


We’re also pleased to have Anne at the helm, since she has traveled the world as a designer, and has a vast background in theatrical set design.  We look forward to posting some comments from her throughout the project to learn how she uses her theater and design background to make this space fresh and comfortable for the world-class musicians, actors, comedians, and other various performers who come through the Pabst’s majestic doors.


Stay tuned to our Steinhafels blog and social sites, as well at the Pabst Theater Group’s various social media to learn more about the project, and see the redesign process step by step!



“Ladies’ Night” at Steinhafels: Redesign Your Health and Your Home!

Steinhafels Corporate in Waukesha recently hosted ProHealth Care’s “Ladies’ Night,” but it’s not the kind of Ladies’ Night you are probably used to.  This event focused on womens’ health.  As women, we often overlook our health in order to take care of our children, husbands, friends, relatives, and co-workers.   Steinhafels was very pleased to take part in ProHealth’s fresh and unique way to celebrate women and wellness.

The night included panel discussions on issues that don’t always get talked about:  Emotional Baggage, Menopause, Weight Management, and Sexual Health Concerns.


In addition to hosting the event in our Community Room, Steinhafels actively took part in the evening.  Decorating Solutions design team members Dawn Adamec and Rhonda Vivoda did demonstrations to showcase how simple decor changes can brighten not only a room’s appearance, but a person’s mood!

Dawn’s redesign had a contemporary flare, and Rhonda’s was more traditional.  Check them out!


Wicker, glass and, a fresh color pallet.  I focused on mixing textures.  One common misconception is that we have to be matchy matchy all the time–like coordinating occasional tables.  Mix it up!  It adds interest.  In this vignette, we have a standard end table, a wicker ottoman instead of a coffee table, and a garden stool instead of a standard end table.  I also used glass to add another element of texture and to add color–with the vases on the ottoman and the base of the lamp.  The color pallet I used is a great color scheme to transform a room from a dark, warm winter feel to a light, fresh, and airy summery feel.





I achieved a traditional feel by working with a warmer, classical color palette.  I worked in different textures and patterns with the rug and throw pillows.  I also used a traditional style leather recliner to add another material and some warmth.  I did keep my tables matching–a very classic look.  The color scheme I used gives you such a warm and inviting feeling.




Steinhafels is dedicated to giving back to the community—from donations, to volunteering, to offering our Community Room for various events. We hope this event both empowered women to focus on their health, and freshen up the “health” of their homes with some quick and easy touches.