VIDEO BLOG: Steinhafels & Best Buddies – A Special Partnership

At Steinhafels, we value all of our community partnerships. After all, at the end of the day, our surrounding communities are what make our stores so special.

Today, we invite you to learn more about our ongoing partnership with Best Buddies Wisconsin. Steinhafels is proud to sponsor six local high school chapters. Best Buddies works to promote friendship and inclusion for people of all abilities.

We could TELL you about all the cool things those chapters have been up to, but it’s way cooler for you to SEE IT in action! Check out this short video to learn a little more about Best Buddies, and why local students are so excited to be a part of this amazing program.

The six schools Steinhafels sponsors are Brookfield Central, Grafton, Nicolet, Bay View, Menomonee Falls, and Tosa West High Schools. This sponsorship allows each school’s Chapter President to go to Leadership Conference in July.

Each school was carefully selected to provide the greatest opportunity for our stores in each of those communities to interact and engage with the sponsor schools.

Milwaukee Film Fest Lounge Redesign: The Big Reveal!

Over the past week you’ve hopefully had the chance to check out the Milwaukee Film Festival. The fest is one of the largest in the entire COUNTRY, and Steinhafels is excited to be a Producing Sponsor this year!

Along with the sponsorship, we are proud to have our name on the “Steinhafels Stage” in the Film Fest Lounge, which was redesigned by our Decorating Solutions Interior Designer Lori Green.


Kristen Heller is Operations Director of the Film Festival. While the actual movies the number one focus of the fest, the Film Fest Lounge is also a key component of the experience–especially for the filmmakers who attend the fest.


Heller explains, “Our filmmakers come from all over the world, some have interpreters, and most of them it’s their first time to Milwaukee, so this is a main base for them. It’s kind of like their own little escape if they wanna do work and just relax, or if they have a screening coming up and they want to relax–this is a place we can take care of them.”


The Lounge is also open to the public during select hours. As you can see in these BEFORE pictures, the space has an industrial, modern look. Lori says she wanted to build on that. “We wanted a little more modern twist to it, so we did the grays, the metals and some of the vases. And obviously some of the fill-ins with the boxes for the books and things like that. So it was really enjoyable, it was easy–that’s what we wanted, simple and real clean lines.”





Check out this short video of the redesign process!!

Heller says working with Lori and Steinhafels was a seamless process. “Like even just me working with Lori in the store–everything came together organically, and it just felt like a good fit all around.”


Lori admits this is her first time at the Film Fest. She says she’s excited to be a part of it, and to see some movies that will inspire. “I just like the overall feeling of being uplifted. I don’t like anything scary and that kind of thing, but something I can equate myself to, and my life, and my family.”


You still have the weekend, and most of next week to check out the fest and be inspired! Closing night is Thursday, October 12.

The Film Fest is also Supporting Relief Efforts in Puerto Rico and Mexico.

Check out Lori’s Walk and Talk Video about the space!

And Click HERE for a full gallery of pictures!

Steinhafels also helped with the design of the fest’s new VR Gallery, which features several virtual reality exhibits.



Take Me Out to the Ballgame: Steinhafels & Best Buddies!

The Brewers may have crushed the Reds 9-1 Tuesday night… but the real win was OFF the field at Miller Park!


Best Buddies Wisconsin hosted its annual Brewers Tailgate, and a couple Steinhafels employees had the chance to hang out with the Best Buddies gang. Steinhafels recently partnered with the organization to sponsor six different schools in the Milwaukee area. You can read about this exciting new friendship on our Community Giving page, and on the Best Buddies Blog.


The Brewers donated 950 tickets for Best Buddies to give its students, and other participants. They were kind enough to offer some of the tickets to Steinhafels. We had a great time getting to meet some new people. It also didn’t hurt that the Brewers’ bats were on fire, and that Eric Thames hit his 11th homer of the season–setting a franchise record for most home runs in April.


Bullpen coach and Racine native Marcus Hanel and Brewers pitcher Corey Knebel even dropped by the tailgate to say hi, and snag a couple hot dogs!


We wanted to hear a little more about what the experience was like for both Steinhafels Bluemound Mattress Manager Chris Trollinger, and Best Buddies Deputy Director of Mission Advancement Lauren Peter. It’s interesting to see both perspectives.


Chris’s Thoughts

Did you guys have fun at the tailgate and game?

We had a great time at the event. The hot dogs were great, and it was a nice opportunity to mingle with other Steinhafels folks as well as different members of the community.

You said you didn’t know about Best Buddies before this. What do you think about the organization, from what you know now?

I do believe it is so nice to do any type of mentoring. I believe this special group really benefits from just a little extra interaction.

Are you happy that Steinhafels sponsors and takes part in a variety of community organizations?

Yes, I believe that’s an important part of the family values that Steinhafels demonstrates.


Lauren’s Turn

Why is the annual tailgate such an important event for Best Buddies?

Answer is two-fold: First, it is a great opportunity for the community to see our mission in action through volunteering and raising awareness with the surrounding tailgaters; secondly, this is a really incredible way to thank our students for a great year, as well as engage them with like-minded peers from other schools in the area and socialize with buddies.

Our Steinhafels employees really enjoyed it. Why is it so cool to get your community sponsors to events to get the true “Best Buddies” experience?

Reading about our programs doesn’t do justice to the impact the programs truly have on participants, volunteers, etc.  The reason our programs are so successful is because of the friendship aspect, which is a human connection, something very authentic that you have to experience first-hand and in-person to really get an understanding of how beneficial the programs are.

What would you like to say to Steinhafels employees who are thinking about coming out to the next Best Buddies event?

We would love to have you! There’s so many opportunities to engage with our organization whether that’s through volunteering at our events or participating with us. Give us a shot – you never know, you could make a new friend!

You can see all of our pictures, and some video from the tailgate HERE.